Junodream 'Strange Effect' by Ned Botwood
Luke Bather - 15th May 2017
Ned Botwood subverts the idea of a dangerous walk home at night in this subtle but jubilant statement piece for Junodream.
With all signs pointing to a band performance video, Junodream's singer is abruptly pushed aside by a woman on her way home from a night out. An infinitely more charismatic subject, the camera follows her instead as she takes on the patriarchal fantasies that the lyrics call to light.
Instead of women being depicted as decorations in a music video, mysterious objects of affection or simply victims-in-waiting on the supposedly dangerous city streets at night, we see powerful women claiming their space in the world confidently and forcing the band to take a backseat. The choreography, too, is celebratory in its strength, with a natural and effortless pace.
Featured sponsors
Luke Bather - 15th May 2017
Credits
Featured here in the credits?
Production/Creative
- Director
- Ned Botwood
- 1st AD
- Florence Kickham
Camera
- Director of Photography
- Ned Botwood
Wardrobe
- Make-up
- Mariana Seygas
- Wardrobe
- Plum O'keeffe
Choreography
- Choreographer
- Renée Bellamy
Casting
- Lead actor
- Bailey Edwards
Editorial
- Editor
- Ned Botwood
Grading
- Colourist
- Ruth Wardell
- Colour grade company
- EC
Other credits
Knitwear
Elena Crehan
Luke Bather - 15th May 2017