Junodream 'Strange Effect' by Ned Botwood
Ned Botwood subverts the idea of a dangerous walk home at night in this subtle but jubilant statement piece for Junodream.
With all signs pointing to a band performance video, Junodream's singer is abruptly pushed aside by a woman on her way home from a night out. An infinitely more charismatic subject, the camera follows her instead as she takes on the patriarchal fantasies that the lyrics call to light.
Instead of women being depicted as decorations in a music video, mysterious objects of affection or simply victims-in-waiting on the supposedly dangerous city streets at night, we see powerful women claiming their space in the world confidently and forcing the band to take a backseat. The choreography, too, is celebratory in its strength, with a natural and effortless pace.
|1st AD||Florence Kickham|
|Director of Photography||Ned Botwood|
|Lead actor||Bailey Edwards|
|Other credits||Knitwear: Elena Crehan|
Ned Botwood's excellent video for Junodream's Terrible Things... follows a young couple falling out of love on a long, boring road trip.
Ned Botwood directs this cosy live video for Isn’t It Lovely (To Be Alone), shot in the barn attic where the song was written.
Promonews's very own Ned Botwood directs this mud-soaked mystery for Junodream - a nightmare of masculinity set in a rural wasteland.
Leonardo Verkoelen speeds through the streets in perennially effective time-lapse mode to capture King Khamen performing his banger Powertools in a gritty old school style.
Here is our latest round-up of Covid-related news and useful information relevant for the …
With companies and individuals rallying to adapt to the pandemic emergency, here is our …
Here's our first Covid-19-related news round-up, as production companies, labels and …
You do not need to be told about the seriousness of the pandemic and the unparallelled impact it …
The APA (Advertisers Producers Association) has a page which is regularly updating with …