Courtesy of director Jonathan Lia, Mika becomes the star of his own Clint Eastwood-esque western, complete with blanket poncho, Sergio Leone-style whistling and saloon bar piano. And that's …
Bruno Mars 'That's What I Like' by Jonathan Lia and Bruno Mars
Bruno Mars keeps it simple but utterly captivating for the video for That’s What I Like, directed by Jonathan Lia and Mars: he commands the screen from start to finish, with some hand-drawn animations relating to the lyrics adding the only flourishes to the natural Mars charisma and fancy footwork.
There is another element that gives Bruno's dancing a special kinetic quality. Lia filmed him performing to the audio track played at half it's normal speed - so the single take video was nearly eight minutes long. Then Lia played back the footage at 200% that speed to achieve a delightfully surreal effect. .
Yes, it's the same effect as Garth Jennings used in Vampire Weekend's A Punk video all those years ago, and it turns out it also works very well with a bone fide pop showman like Mars. And, according to Jonathan Lia, it all came about by accident.
“It was originally written as a completely different concept," he says. "We held a test shoot in LA, and weren’t getting what we wanted. So we turned off all the lights except one and he just danced; it was magical and we immediately knew that was the video.”
The literal approach to the choreography allowed Lia and Mars to map out a few of the animations prior to filming, however purposely left some frames unplanned to see what would best support the visuals in post. The team at GenPop in Los Angeles expertly handled the scope of animation work.
“This was very much a true co-direction,” says Lia. “Bruno is one of the most humble yet invested artists I’ve ever had the pleasure to work with. Despite his hectic schedule, he was involved every single step of the way. This video was very much a vehicle to just let Bruno be Bruno – you don’t need anything else.”
|Production Company||Good Company|
|Director of Photography||Santiago Gonzalez|
|Director's Rep (UK)||Chloe Page at Lock It In|
Sharp as a razor and driven by Olly Murs' excellent, good-humoured performance, Jonathan Lia's slick promo for Wrapped Up employs some conveyor-belt action to mess with the viewer's …
Jonathan Lia delivers this amusing promo for the red-hot Haim to partner rocking new single The Wire.Shot at the Grey Lady cafe and Fontana's club in New York, boyfriends of the trio get their …
Spanish director Alan Masferrer has created an idiosyncratic showcase for Alessia Cara - winner of Best New Artist at the 2018 Grammys - and the first single from her new album: a very …
You can now watch highlights of the biggest night of the year for music videos, and see many of the winners talking about their work, right after collecting their awards, on the UKMVAs YouTube …
Director and photographer Harvey Pearson has joined the directors' roster at My Accomplice, for music videos, commercials and other content.The announcment of his arrival at the …
UK Music Video Awards and top editing house Cut+Run are hosting Deep Cuts 2, a workshop for aspiring filmmakers and editors on the techniques of editing, featuring an expert panel from the world of …
Untold Studios has launched in London this week - a new independent creative studio and community, underpinned by next-generation digital infrastructure, and headed by Darren O’Kelly and …
Childish Gambino's This Is America, directing team CANADA, production company Somesuch, and industry veteran Carrie Sutton were the big winners at last night's UK Music Video Awards 2018 at …
CHILDISH GAMBINO’S ‘THIS IS AMERICA' WINS 3 AWARDS INCLUDING VIDEO OF THE YEARCANADA WIN BEST DIRECTORZHANG+KNIGHT WIN BEST NEW DIRECTORSOMESUCH WIN BEST PRODUCTION …