David Knight - 26th Aug 2016

Tim Erem directs Tove Lo’s instantly catchy Cool Girl , and it's the first chapter in a longer form project heralding the Swedish singer's second album Lady Wood, set to explore the beauty and darkness that comes with chasing thrills. 

This prelude involves two versions of Tove: the first dances on a car at a desert motel with a full head of hair; the second is after she's shaved off her tresses, and she's straddling a glass coffin, containing a girl much like herself. There's plenty more here to tease and whet the appetite for what's coming next.

Watch 'Tove Lo 'Cool Girl' by Tim Erem' here

PRO Credits


DirectorTim Erem
ProducerNathan Scherrer
Production CompanyDiktator
Executive ProducerKimberly Stuckwisch
Executive ProducerIan Blair
Director of PhotographySteve Annis
EditorNiles Howard
EditorTim Erem
ColouristMatt Osborne
Grading companyThe Mill
Director's Rep (UK)Park Village

David Knight - 26th Aug 2016

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