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Feed Me ft. Nina Nesbitt 'What It Feels Like' by Hammy

Luke Bather - 24th Aug 2016

Director Hammy teams up with Feed Me & Nina Nesbitt to create this surreal infomercial-inspired video.

There's something quite surreal about a regular, straight-faced infomercial at the best of times. Somebody waxing lyrical about expensive candles or getting downright evangelical about a power juicer is compelling viewing in its own right. So when Hammy takes the format and uses it to sell rave gear, well things get pretty odd pretty quickly.

Feed Me's little green mascot is on hand to help demo the products with Nina Nesbitt, which turns into a sicky and repetitive lo-fi nightmare. The bizarre video testimonials from satisfied customers really help to sell the whole performance too.

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Luke Bather - 24th Aug 2016

Tags

  • Comedy
  • Dance
  • Pop
  • Infomercial

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Credits

Production/Creative

Director
Hammy
Producer
Melissa Giles
Production Company
1stavemachine
Production Manager
1st AD
Aaron Z. Willson

Camera

Director of Photography
Jeremy Valender
2nd AC
Spike Morris

Lighting/Grip

Gaffer
Grzegorz Krzeszowiec

Art

Art Director
Sylvie Macmillan

Editorial

Editor
Anais Cossa
Editing company
Able London

Agent

Director's Representation

Commission

Commissioner
Amy Wheatley
Label
Sotto Voce

Other credits

1st AC: Michael Kinsella Perks

Puppeteers

Mark Jefferis, Matilda Rose, Will Banyard, Simon Northcott

Luke Bather - 24th Aug 2016

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