David Knight - 19th July 2016

Eoin Glaister's video for Beach Baby's U R finds a new way to explore a trauma that affects almost everyone at some point or another. Lily Newmark is the girl going through the 'Five stages of Break-Up Grief' during an English summer of cinematic loveliness, haunted by Beach Baby frontman Lawrence - evidently the object of her affections. 

It's wistful, surreal, and of a piece with a song displaying fine old school guitar jangliness. Newmark deadpans her way from Denial to Mania and beyond - and Glaister reveals below that most of the crew on the shoot turned out to be experts on the subject.

EOIN GLAISTER:

"Break-ups tend to be messy, complicated things. Websites such as sheknows.com and thelovewhisperer.com, however, divide them up into five simple stages. This seemed like an appropriately fun way into the video, one that worked with the structure of the song and also an opportunity to approach something in a slightly less linear manner.

"The concept and resultant video became exponentially better every time someone else came on board and I am very grateful and fortunate for the talent we managed to trick into working on this. Unfortunately, a good forty percent of the crew had recently come out of relationships, which led to a reasonable amount of tangled words and moonwalking out of rooms. I think the method approach had a positive impact though."

PRO Credits

Credits

WardrobeIlona Russell
DirectorEoin Glaister
1st ADMadeleine Morlet
Director of PhotographyMatthew Taylor
Focus PullerAJ Golesworthy
2nd ACChris Starkey
GafferAJ Walters
Art DirectorIlona Russell
ProducerNatalia Guarin
Hair & Make-upAnna Inglis Hall
EditorFranklyn Banks
ColouristMarty McMullan
Grading companyRushes
VFXZach Ellams
Lead actorLily Newmark
CommissionerNatalia Maus
LabelIsland Records
Other creditsCAST: Timothy Ogu CAST: Agape Badza CAST: Romy Stein CAST: Nikki Hartung Art Direction/Wardrobe Asst: Georgia Collman Graphic Design : Amy Preston Camera Trainee: Dom Santry George Graham Runner / Driver Lucas Guingue Production Assistant George Jenkins Spark

David Knight - 19th July 2016

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