Welcome to the new version of Promonews. Your feedback will help us to improve it.

Luke Bather - 21st June 2016

The Kaiser Chiefs are back, and Ed Sayers has singer Ricky Wilson vying for approval from his bandmates from the diving board.

It's a fun, warm and colourful video that sees Wilson take on some high-dives in a set of progressively more ridiculous costumes (we're talking sky diver through to superhero by way of Victorian Bird Man here).

We're also treated to some underwater lip-sync, which is no mean feat, and the whole thing (bar the opening shot) is in 4:3 aspect ratio - possibly a little nod to Sayers' Super 8 roots (he's the founder and maestro behind the Straight 8 competition). We invited Ed to shed a little more light on the production...


"Emma Greengrass (commissioner from Caroline) and I worked together on Bear's Den's Agape video and have been looking for ways to work together again ever since - then this came along.

"Ricky and I had a chat on the phone, we'd never spoken before but he was funny and he explained about the KC's new musical direction, and that he loved the idea of them not taking themselves too seriously.  That was music to my ears. He talked a lot about the band dynamics when it comes to video shoots which was really useful.

"We talked about three ideas though we were on the call to talk about one initially: we were going to have him genuinely learning to solo skydive, over weeks, for real. I was going to shoot a cinematic-doc style film leading up to his first actual solo jump, and putting a finale twist into that.

"On the morning of the call I started thinking about high-diving and wondered about holding him in the air using slow-mo, whilst wearing a skydiving suit, and how underwater you can look like you're flying and the idea grew out of that.

"Did Ricky do all his own stunts? That would be telling."

"We also talked about my own unexpected skydive experience at Los Lobos airstrip in Buenos Aires (it's a funny but long story) and at one point he was up for making that as a short film too! In fact it seems Ricky is up for anything - jumping out a plane, jumping off a high dive board, underwater lip-sync (he's very good at it), even hanging out washing.  So as you can see, we went for the high-dive/sky-dive idea and nearly got Tom Daley involved too. Did Ricky do all his own stunts? That would be telling.

"Eben Bolter came on board as DoP and Lucy Chambers as producer. We mainly shot 2-camera Alexa (Mini and XR in 4:3) with Leica Summilux-C lenses (thank you Arri). The graphic location that is Crystal Palace diving pool and the consistent vertical screen action immediately suggested 4:3 aspect ratio to me - apart from the opening shot which we kept 16:9 and embraced the 'ratio-pop'.  

"Steffan Perry at Framestore, came to the party as colourist and Ben Harrex at Final Cut edited. Grace Zito was ace on costume, too. We had exactly 12 hours from arrival to wrap and with the humidity in there it was a tough, sweaty, extremely fast day but everyone involved had fun - even Whitey from the band in the end. You couldn't not! Hopefully people enjoy watching it to nearly the same degree!"


DirectorEd Sayers
ProducerLucy Chambers
Production CompanySeven Productions Ltd
1st ADJai Lusser
Director of PhotographyEben Bolter
Focus PullerAJ Golesworthy
2nd ACLaurence Johson
GafferAaron Walters
Art DirectorCiaran Beale
WardrobeGrace Zito
Make-upGeorgia Woodland
EditorBen Harrex
Editing companyFinal Cut
ColouristSteffan Perry
Grading companyFramestore
Post production companyFrametore
Post ProducerChris Anthony
VFXTim Greenwood, Savneet Nagi
CommissionerEmma Greengrass
LabelCaroline Records
Other creditsSpecial Thanks: OB Management

Luke Bather - 21st June 2016

Related Content


Bear's Den 'Agape' by Ed Sayers

In keeping with the band's natural and earthy vibe, Ed Sayers and Bear's Den travel to the serene and beautiful Bantham Beach in Devon for the promo to Agape, which sees the West …

Jimmy Brown - 13th Feb 2015


Speech Debelle 'Terms & Conditions' by Ed Sayers

Ed Sayers' film for Speech Debelle's song Terms & Conditions is an unusual hybrid between short drama with elements of documentary and a proper music video with a …

David Knight - 24th May 2016


Kaiser Chiefs 'Hole In My Soul' by Ed Sayers

After the fun and games at Crystal Palace swimming pool for Parachute, Ed Sayers takes Kaiser Chiefs for another day out, with very watchable results.For Hole In My Soul the band, director and …

David Knight - 30th Aug 2016


Sega Bodega 'Kisses 2 My Phone' by Tash Tung

Tash Tung directs, and casts herself, in an introspective, intimate and direct response to self care with 'kisses 2 my phone,' commissioned by 4:3 Boiler Room and Sega Bodega as part of his …

Promo News - 18 hours ago

Latest News


UKMVAs 2018: watch the highlights and winners' interviews

You can now watch highlights of the biggest night of the year for music videos, and see many of the winners talking about their work, right after collecting their awards, on the UKMVAs YouTube …

Promo News - -7543 seconds ago


Harvey Pearson signs to My Accomplice

Director and photographer Harvey Pearson has joined the directors' roster at My Accomplice, for music videos, commercials and other content.The announcment of his arrival at the …

Promo News - 7 days ago


UK Music Video Awards 2018: all the winners!


Promo News - 22 days ago