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Shura 'What's It Gonna Be?' by Chloe Wallace

David Knight - 7th June 2016

This lovely video, giving a refreshing modern twist to the delights of the classic John Hughes high school drama, is a wonderful vehicle for Shura and her early Madonna-referencing, Haim-worrying What's It Gonna Be? It's also a very impressive first music video by Chloe Wallace since signing to CANADA.

There's plenty of CANADA in here, with an attention to art direction and period detail that is the company's signature strength. But ultimately this delivers that timeless feeling of young love - the struggles, indecision, anxiety, and excitement - in a delightful way. It's partly tongue in cheek, but not so much. And anyone with half a heart has got to be cheering these guys on by the end.

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David Knight - 7th June 2016

Tags

  • New Director
  • Narrative
  • Performance
  • Pop, Alt-Pop

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Credits

Production/Creative

Director
Chloe Wallace
Producer
Karen Saurí
Producer
Claudia Mallart
Producer
Laura Serra
Production Company
Executive Producer
Oscar Romagosa
Production Manager
Maria Carboni
1st AD
Vicky Mullor

Camera

Director of Photography
Fran Rios

Wardrobe

Wardrobe
Laura Vandal
Make-up
Javier Ceferino

Editorial

Editor
Carlos Font Clos

VFX

Post production company
Alvaro P Posadas

Agent

Director's Representation
Joceline Gabriel

Commission

Commissioner
Emily Tedrake
Label
Polydor Records

Misc

Head Of Production
Alba Barneda

Other credits

Head Of Production

Alba Barneda

David Knight - 7th June 2016

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