David Knight - 31st May 2016

A Nice Idea Every Day's extend their devotion to the hands-on approach into digital, with their video for Peter Bjorn and John's What You Talking About?'. It's a studio-set, mulit-vignette riff on our phone-obsessed culture, where human faces are, for the most part, replaced by emoticons. And the Berlin-based duo  - that's Vivien Weyrauch and Fabian Röttger – shot the video on a variety of formats, and used different approaches to the post production too, as they explain here.

"'What You Talking About? is a collage video shot on different formats from 4K to 16mm to iPhone dealing with our own excitement and anxiety about our phones," say A Nice Idea Every Day. "The »peterbjornjohn liked your video« notification still gets us! The post–production was partly done our iPhones. This is where it’s going next."

PRO Credits

Credits

DirectorA Nice Idea Every Day
ProducerChristian Schlieps
Production CompanyMutter & Vater
Executive ProducerFrank Hoffmann
Executive ProducerAmber Millington
Executive ProducerKat Cattaneo
Director of PhotographyTanja Häring
Art DirectorNatascha Goldenberg
EditorVivien Weyrauch
ColouristArri Mitte
VFXFabian Röttger
CommissionerBenedict Cooper

David Knight - 31st May 2016

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