Cat Velez - 20th Apr 2016

Directing duo I Owe Youth has teamed up with North London singer-songwriter Zak Abel to make his new promo for Everybody Needs Love - where his soulful style of pop music meets table tennis. 

And boy, is Zak very good at both - as you might expect of someone who ditched the chance to be a table tennis pro for a music career. The video is a serious feat of coordination, with the multi-talented artist singing, dancing, and playing table tennis, in a demanding choreography where he doesn't miss a beat and hardly breaks a sweat. 

I OWE YOUTH:

“Knowing Zak gave up a pro career in table tennis for music, we felt it was fitting to try and merge the two worlds. We wanted to translate his skill into a choreography that complemented the rhythm and feeling of the song. We liked the idea that the ball would almost dance to the music.

"We worked with Zak and our choreographer Supple Nam to create a routine that not only showed how musical table tennis can be but also allowed the audience to feel Zak’s emotion in his performance.”

Credits

DirectorI Owe Youth
ProducerKatie Lambert
Production CompanyCaviar
Executive ProducerOre Okonedo
Production AssistantAilsa Vanessa Tapping
Director of PhotographyPatrick Meller
GafferShawn White
EditorSally Cooper
Editing companyCut+Run
ColouristJoseph Bicknell
Director's RepresentationJoceline Gabriel
1st ADKerry Green
2nd ACChristian Swain
GripNeil Blakesley
DITEwan Macfarlane
Artist GlamCharlie McEwen
ChoreographerSupple Nam
StylistChris Amfo
CommissionerDan Curwin
LabelAtlantic Records
SteadicamTom Wilkinson
Focus PullerJeff Vines
Grading companyCHEAT

Cat Velez - 20th Apr 2016

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