David Knight - 18th Apr 2016

Bees, butterflies, flowers, pollination... it's the most natural thing in the world. And Ninian Doff has captured all that and more in all its breathtaking beauty - and then made it erotic by pairing it to the extremely explicit lyrics of Run The Jewels' Love Again. 

Produced by Pulse in association with online US comedy channel JASH, it was shot by specialist nature documentary DOP Rod Clarke over five days in Bristol. Then editor Paul O'Reilly had the mammoth task of transforming 17 hours of footage into a sizzling four minutes of viewing (and listening), giving the insects and plants the personality to pull off the sexual references.

“The challenge was choosing the right moments to give each insect a personality throughout the film,” says Paul, “We wanted the bees to look horny, the butterflies seductive, the flies dominated and the Venus flytraps alluring."

The Homespun editor was on set for the whole shoot. "It was a delicate and intriguing process to capture the film we needed to make the edit. To ensure the insects didn’t keep flying around too fast, they were contained in a chilled environment before filming which gave them that undulating slow kinesis we wanted when exposed to room temperature.”

For Doff, it was very important for all the footage to be genuine. "It was really important to me that all the insect footage was all real so that the video was an amazing example of how audio changes a film," he says. "With piano music and David Attenborough narration this could go on TV on a Sunday Afternoon. With Run The Jewels amazing song on the exact same footage is so X-rated people blush watching it.

"However insects are basically emotionless robots and the challenge was to make them perform in a way that was still 100% real but told all the personality and 'performance' I wanted. This is where the edit was really like a needle in a haystack for Paul. Literally within an hour of footage of an insect there might be two seconds of an amazing twitch or sidestep that totally elevated the video and sold the emotion. The fact that we really connect and understand what the insects are feeling, be it lust or fear, is a huge testament to Paul's work on this.”

PRO Credits


DirectorNinian Doff
Production CompanyPulse Films
Production CompanyJASH
ProducerRik Green
Executive ProducerSarah Boardman
Executive ProducerAmaechi Uzoigwe
Executive ProducerDaniel Kellison
Director of PhotographyRod Clarke
DITMatt Pugh
Animal wranglerNick Pitt
EditorPaul O'Reilly
Editing companyHomespun
ColouristJulien Biard
Grading companyFinish
VFXAndy Copping
VFX CompanyFinish
TitlesEwen Stenhouse
Sound designLuis Almau
LabelMass Appeal Records

David Knight - 18th Apr 2016

Related Content


Mykki Blanco 'The Initiation' by Ninian Doff

Ninian Doff could have been forgiven for thinking that New York rapper and poet Mykki Blanco would want a video to show off her feminine side. Mykki is, after all, the female incarnation of the …

David Knight - 7th June 2013


Peace 'Money' by Ninian Doff

Ninian Doff invites you into a world of suits, braces, boardrooms, secret handshakes and bizarre gestures in his highly watchable promo for Peace's Money.

Jimmy Brown - 17th Apr 2014


Migos 'One Time' by Ninian Doff

Like most self-respecting hip-hop artists, the Migos crew of Quavo, Takeoff, and Offset know how to throw a party. But Ninian Doff has literally added another dimension to their fun, …

Cat Velez - 26th Mar 2015


Peace 'Lost On Me' by Ninian Doff

Firstly, they revealed the real key to getting ahead in business (and some of the stranger benefits) with their video for Money. And now, Peace and Ninian Doff are back together, to expose the …

David Knight - 15th Aug 2014

Latest News