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Cat Velez - 29th Mar 2016

Canadian indie folk artist Andy Shauf has released wistful beauty in the form of a cut-out animated video by Winston Hacking for The Magician. Delicate arrangements of mid-20th century printed imagery create psychedelic nostalgia in a video that goes hand-in-hand with a stirring Beatles-esque track.

Shauf explained, “I’ve realized over the past little while that when you are working with someone else, you have to let them realize their own artistic vision and work within their own tastes. I’m really glad that we gave Winston free reign over the video because he used such beautiful imagery and striking colours to create this collage that I’m proud to have been a part of.”

WINSTON HACKING:

“My mom gave me a bunch of old postcards from my grandparents' collection - they were the starting point for the idea and became the backdrop to the video.  I live in Montreal but the performance shoot had to happen in Toronto so I directed it over Skype. 

"My photographer friend Geoff Fitzgerald shot Andy singing and then sent it to me.  I printed out a still frame of Andy's face and cut out the eyes and mouth.  I put the performance video on an IPad and taped the still frame print of Andy overtop.  I then shot the IPad with the photo overtop - I wanted him to blend into the "paperteered" collage world seamlessly.”

Credits

DirectorWinston Hacking
Director of PhotographyGeoff Fitzgerald
Additional PhotographyAndrew Zukerman
Grading companyFrame Discreet

Cat Velez - 29th Mar 2016

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