Mike Carr has directed this minimal, greyscale video for Brixton four-piece The Thirst's debut single True. It's a sleek and simple proposition, focusing on the rhythm, instrumentation and performance of the band by its sober, restrained visual stylings. 

MIKE CARR:

"It was a year ago today that I first discovered the band, busking in front of the David Bowie mural outside Morelys on Brixton Road. I always try to stop to listen to at least one song when I see band busking but on this occasion I must have stood there listening for the best part of an hour and I wasn't the only one. 

"These guys had great songs, natural talent and a real chemistry between them. I bought an album, had a chat with the manager and we swapped emails... twelve months on we've now worked together on the video for their first single release and hopefully it will be the start of great things for them.

"In terms of the video, once confirmed we didn't have much time and of course there was a limited budget so a performance piece made sense as the best way to introduce the band. The classic black and white images/portraits combined with a few simple tricks seemed the perfect way to balance the sincerity of the track with a just a touch of the band's natural playfulness."