Vitamin 'This Isn't Love' by Charlotte Rutherford
Charlotte Rutherford has delivered a brilliantly colourful and colourfully weird video for Vitamin's This Isn't Love. Set, fittingly, in Heartbreak Hotel, we travel from room to room and encounter all manner of dreamlike love to sleaze-like lust along the way. Embracing the song's pure pop leanings and tilting them just far enough into weird to reassure you this ain't all just kisses and cuddles.
Frontman Jared Laville says the song is “about the journey you take in a relationship from the beginning to the end, and when you come to realise that you can’t reciprocate the love that is given to you. Realising ‘this isn’t love’ can feel like a revelation so we made the music feel celebratory and free, to reflect that feeling.”
|Production Company||Riff Raff Films|
|Executive Producer||Natalie Arnett|
|1st AD||Wayne Bentley|
|Director of Photography||Benjamin Wearing|
|Art Director||Zach Apo-tsang|
|Post production company||MPC|
|Other credits||Gaffer: Ryan Monteith 3D Model: V5MT Casting: Charlotte Rutherford Assistant Art Directors: Laurie Walters Foley: Will Vaughan|
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