Luke Bather - 26th Feb 2016

Charlotte Rutherford has delivered a brilliantly colourful and colourfully weird video for Vitamin's This Isn't Love. Set, fittingly, in Heartbreak Hotel, we travel from room to room and encounter all manner of dreamlike love to sleaze-like lust along the way. Embracing the song's pure pop leanings and tilting them just far enough into weird to reassure you this ain't all just kisses and cuddles.

Frontman Jared Laville says the song is “about the journey you take in a relationship from the beginning to the end, and when you come to realise that you can’t reciprocate the love that is given to you. Realising ‘this isn’t love’ can feel like a revelation so we made the music feel celebratory and free, to reflect that feeling.”


DirectorCharlotte Rutherford
ProducerKatie Lambert
Production CompanyRiff Raff Films
Executive ProducerNatalie Arnett
1st ADWayne Bentley
Director of PhotographyBenjamin Wearing
Art DirectorZach Apo-tsang
WardrobeKylie Griffiths
HairNarad Kutowaroo
Make-upScarlett Burton
EditorSara Faulkner
Editing companySpeade
ColouristRichard Fearon
Grading companyMPC
Post production companyMPC
CommissionerDan Harris
VFXFelix Geen
Other creditsGaffer: Ryan Monteith 3D Model: V5MT Casting: Charlotte Rutherford Assistant Art Directors: Laurie Walters Foley: Will Vaughan

Luke Bather - 26th Feb 2016

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