Luke Bather - 26th Feb 2016

Charlotte Rutherford has delivered a brilliantly colourful and colourfully weird video for Vitamin's This Isn't Love. Set, fittingly, in Heartbreak Hotel, we travel from room to room and encounter all manner of dreamlike love to sleaze-like lust along the way. Embracing the song's pure pop leanings and tilting them just far enough into weird to reassure you this ain't all just kisses and cuddles.

Frontman Jared Laville says the song is “about the journey you take in a relationship from the beginning to the end, and when you come to realise that you can’t reciprocate the love that is given to you. Realising ‘this isn’t love’ can feel like a revelation so we made the music feel celebratory and free, to reflect that feeling.”

Credits

DirectorCharlotte Rutherford
ProducerKatie Lambert
Production CompanyRiff Raff Films
Executive ProducerNatalie Arnett
1st ADWayne Bentley
Director of PhotographyBenjamin Wearing
Art DirectorZach Apo-tsang
WardrobeKylie Griffiths
HairNarad Kutowaroo
Make-upScarlett Burton
EditorSara Faulkner
Editing companySpeade
ColouristRichard Fearon
Grading companyMPC
Post production companyMPC
CommissionerDan Harris
LabelSony
VFXFelix Geen
Other creditsGaffer: Ryan Monteith 3D Model: V5MT Casting: Charlotte Rutherford Assistant Art Directors: Laurie Walters Foley: Will Vaughan

Luke Bather - 26th Feb 2016

Related Content

video

Perfume Genius 'Fool' by Charlotte Rutherford

Charlotte Rutherford, included in our list of the top new directors of 2014, ended last year on a flourish of Perfume Genius. She followed up her video for Grid with another extravaganza of …

David Knight - 9th Jan 2015

video

Superfood 'Mood Bomb' by Charlotte Rutherford

Powered by some garish, retro, 70s-inspired art direction from Jade Williams, Charlotte Rutherford delivers this stark and beautifully odd performance promo for Mood Bomb by UK rockers …

Jimmy Brown - 2nd Oct 2014

Latest News

news

Ben Corfield appointed Editor at Stitch

After a year as an editor at Homespun, Stitch's music video and content division, Ben Corfield has now been promoted to fully fledged commercials editor on the Stitch roster from the start of …

Promo News - 6 days ago

news

Locky signs to Kode Media

Irish director Locky - aka Lochlainn McKenna - has joined the roster at Kode Media in London for representation for music videos.

Promo News - 1 month ago

news

Huse Monfaradi joins Kode Media

Huse Monfaradi has joined the directors' roster at Kode Media for representation on music videos and commercials in the UK.

Promo News - 2 months ago

,