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Vitamin 'This Isn't Love' by Charlotte Rutherford

Luke Bather - 26th Feb 2016

Charlotte Rutherford has delivered a brilliantly colourful and colourfully weird video for Vitamin's This Isn't Love. Set, fittingly, in Heartbreak Hotel, we travel from room to room and encounter all manner of dreamlike love to sleaze-like lust along the way. Embracing the song's pure pop leanings and tilting them just far enough into weird to reassure you this ain't all just kisses and cuddles.

Frontman Jared Laville says the song is “about the journey you take in a relationship from the beginning to the end, and when you come to realise that you can’t reciprocate the love that is given to you. Realising ‘this isn’t love’ can feel like a revelation so we made the music feel celebratory and free, to reflect that feeling.”

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Luke Bather - 26th Feb 2016

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Credits

Production/Creative

Director
Charlotte Rutherford
Producer
Katie Lambert
Production Company
Executive Producer
Natalie Arnett
1st AD
Wayne Bentley

Camera

Director of Photography
Benjamin Wearing

Art

Art Director
Zach Apo-tsang

Editorial

Editor
Sara Faulkner
Editing company
Speade

Grading

Colourist
Richard Fearon
Colour grade company
MPC

VFX

VFX
Felix Geen
Post production company
MPC

Commission

Commissioner
Dan Harris
Label
Sony

Other credits

Gaffer

Ryan Monteith

3D Model

V5MT

Casting

Charlotte Rutherford

Assistant Art Directors

Laurie Walters

Foley

Will Vaughan

Luke Bather - 26th Feb 2016

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