Cat Velez - 18th Feb 2016

Liverpool singer Louis Berry has released this video for his track .45, a high energy promo directed by Finn Keenan which integrates found footage and sped-up street photography style sequences, tied together with flashes of Berry's engaging performance. 

Mostly shot in black and white, the video is stylised, raw, high octane and beautiful, exploring the activities that give people strength, help them escape and makes them feel good about themselves. With characters ranging from the mundane to the strange, the video's fast paced imagery perfectly matches the track's frenetic acoustic rhythm, resulting in a clip that is completely rock & roll.

FINN KEENAN:

"For this video I wanted to explore the different rituals people have to find confidence. Whether it's through exercise, through religion or through skateboarding. Everyone has a thing that makes them, them.

"We met some really interesting characters on the shoot, and as different as they seemed on paper, it was fascinating to see how similar they actually were, in their focus and dedication to their 'ritual.'"

Watch 'Louis Berry '.45' by Finn Keenan' here

PRO Credits

Credits

DirectorFinn Keenan
ProducerHelen Dulay
Executive ProducerNatalie Arnett
Director of PhotographyJames Rhodes
EditorFinn Keenan
LabelMinistry of Sound

Cat Velez - 18th Feb 2016

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