Mind Enterprises 'Girlfriend' by Ben & Ross
Mind Enterprises follow up their parody of Eastern-influenced wellness cults in Idealistic with this wonderfully cinematic video for their track Girlfriend, directed by Ben & Ross.
Set in a large pool, we see a jittery teenage boy bemused by his alluring crush, a girl with some excellent diving skills. Thanks to some excellent casting and performances, and the tonal precision of the shot's framing and lighting, the video manages to express a range of emotions in seconds – from nervous butterflies to bliss to fear – perfectly summing up that experience of falling in love.
BEN & ROSS:
"The core of the idea was about exploring the vulnerabilities of being in love – specifically fear, paranoia and the idea of losing someone you are infatuated with to factors beyond your control.
"We chose to explore this from the perspective of a painfully aware teenage boy - an age where these feelings are amplified. We wanted to execute what is essentially quite a linear story, by abstracting it, delivering something more subtle and at times surreal."
PRO Credits
Credits
Director | Ben & Ross |
Producer | Tina Pawlik |
Executive Producer | Drew O'Neill |
Executive Producer | Hannah Gracie |
Director of Photography | Tim Sidell |
Focus Puller | James Evered |
2nd AC | Meg De Koning |
Wardrobe | Jaime Jarvis |
Hair & Make-up | Harriet Todd |
Editing company | Cut+Run |
Colourist | Jospeh Bicknell |
Commissioner | Jane Third |
Label | Because Music |
Other credits | PRODUCTION ASST: Jake Flowers DIT: John Phillips UNDERWATER OP: Hugh Fairs |
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