Cat Velez - 16th Feb 2016

Mind Enterprises follow up their parody of Eastern-influenced wellness cults in Idealistic with this wonderfully cinematic video for their track Girlfriend, directed by Ben & Ross.

Set in a large pool, we see a jittery teenage boy bemused by his alluring crush, a girl with some excellent diving skills. Thanks to some excellent casting and performances, and the tonal precision of the shot's framing and lighting, the video manages to express a range of emotions in seconds – from nervous butterflies to bliss to fear – perfectly summing up that experience of falling in love.

BEN & ROSS:

"The core of the idea was about exploring the vulnerabilities of being in love – specifically fear, paranoia and the idea of losing someone you are infatuated with to factors beyond your control.

"We chose to explore this from the perspective of a painfully aware teenage boy - an age where these feelings are amplified. We wanted to execute what is essentially quite a linear story, by abstracting it, delivering something more subtle and at times surreal."

PRO Credits

Credits

DirectorBen & Ross
ProducerTina Pawlik
Executive ProducerDrew O'Neill
Executive ProducerHannah Gracie
Director of PhotographyTim Sidell
Focus PullerJames Evered
2nd ACMeg De Koning
GafferRik Burnell
WardrobeJaime Jarvis
Hair & Make-upHarriet Todd
ColouristJospeh Bicknell
CommissionerJane Third
LabelBecause Music
Other creditsPRODUCTION ASST: Jake Flowers DIT: John Phillips UNDERWATER OP: Hugh Fairs

Cat Velez - 16th Feb 2016

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