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Vince Staples 'Lift Me Up' by David M. Helman

Cat Velez - 1st Feb 2016

Shot in his home town of Long Beach, California, David M. Helman's video for Vince Staples' Lift Me Up, from his debut album Summertime 06, captures the sense of tension and instability of the track with shots of the city taken at odd angles showing the rapper's inability to reach solid ground.

When Staples' body isn't seen tilting this way and that, it's floored on the ground as the world spins wildly around him. It's effective stuff, subjecting the viewer to the artist's own dizzying disorientation as he directly asks the viewer to be lifted up and out of it. 

Cat Velez - 1st Feb 2016

Tags

  • VFX
  • Hip-Hop
  • Rap
  • Hovering
  • Flying
  • Floating

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Credits

Production/Creative

Director
David M. Helman
Producer
Jeff Kopchia
Production Company
Executive Producer
Nathan Scherrer

Camera

Director of Photography
Dustin Lane

Editorial

Editor
Nick Rondeau
Editing company
Arcade Edit

Grading

Colourist
Greg Reese
Colour grade company
The Mill

VFX

VFX
Chris Watson-wood
Post production company
Ruffian Post
Post Producer
Amanda Jones

Commission

Label
Def Jam

Cat Velez - 1st Feb 2016

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