Cat Velez - 25th Jan 2016

Raleigh Ritchie has kept up his stream of entertaining and emotionally resonant videos with this new one for Never Better directed by Casper Kelly (of Too Many Cooks fame), following up Shynola's double-video project for Bloodsport '15.

Raleigh finds himself trapped in a jail cell, while normal life goes on as usual. He goes to work, gets on the subway, walks around the city and pines after his office crush all from his ambulatory cell - which travels with him wherever he goes. 

And its quite an effective visual concept, showing how his low moods and inner demons affect him in his everyday life. It also serves as a neat narrative device towards the end, as he finds the impulse to break free from his prison when his guard turns on his new-found love. 

PRO Credits

Credits

DirectorCasper Kelly
LabelSony Music
CommissionerLaura Clayton
Executive ProducerAnna Smith
Service CompanySpitfire Studios
Line ProducerAdam Renshaw
Director of PhotographyBill Burton
1st ADAdam Jordan
EditorPaul Painter
Grading companyTime Based Arts
ColouristJack McGinity

Cat Velez - 25th Jan 2016

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