Cat Velez - 21st Sept 2015

Alan Masferrer has directed this wonderfully atmospheric representation of the different stages in human life, employing expressive choreography, elegant projections and lighting set-ups. The video doesn't shy away from its representative nature, showing bits of the studio and the circular track, adding an interesting theatricality to the work. 


"Conceptually, the video is an abstract and personal approach to the stages of life: conception, pregnancy, birth, childhood, youth, adultness, oldness and death. This idea is complemented by the circular mise en scène, simulating a continuous trip that turns on the different sets that represent each stage, showing that life can be seen just as a representation, a simple play.

"Coincidentally the actress, Anna Hierro, one of the most talented contemporary dancers from Spain, was 4 months pregnant when we asked her to appear in the video. Definitely that fortunate coincidence gave an additional dimension to the essence of the project."


DirectorAlan Masferrer
Executive ProducerAdrià Paituví
ProducerBea Canete
DancerAnna Hierro
DancerXavi Auquer
Director of PhotographyAlexandre Font
Art DirectorSusanna Fernández
StylistJasmina Bass
Hair & Make-upPatricia Del Campo Lara
VFXNacho Naya
VFXHéctor Cornelles
ColouristXavi Santolaya
Director's RepresentationLock It In
CommissionerAilsa Robertson
Other creditsMapping artist: Mau Morgó

Cat Velez - 21st Sept 2015

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