Spanish director Alan Masferrer has created an idiosyncratic showcase for Alessia Cara - winner of Best New Artist at the 2018 Grammys - and the first single from her new album: a very …
George FitzGerald 'Full Circle' by Alan Masferrer
Alan Masferrer has directed this wonderfully atmospheric representation of the different stages in human life, employing expressive choreography, elegant projections and lighting set-ups. The video doesn't shy away from its representative nature, showing bits of the studio and the circular track, adding an interesting theatricality to the work.
"Conceptually, the video is an abstract and personal approach to the stages of life: conception, pregnancy, birth, childhood, youth, adultness, oldness and death. This idea is complemented by the circular mise en scène, simulating a continuous trip that turns on the different sets that represent each stage, showing that life can be seen just as a representation, a simple play.
"Coincidentally the actress, Anna Hierro, one of the most talented contemporary dancers from Spain, was 4 months pregnant when we asked her to appear in the video. Definitely that fortunate coincidence gave an additional dimension to the essence of the project."
|Director of Photography||Alexandre Font|
|Art Director||Susanna Fernández|
|Executive Producer||Adrià Paituví|
|Hair & Make-up||Patricia Del Campo Lara|
|Director's Representation||Lock It In|
|Other credits||Mapping artist: Mau Morgó|
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