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Cat Velez - 23rd July 2015

Ben Reed has created an irreverent performance video for George Ezra’s Barcelona, where at times its difficult to make out the velvet-voiced singer in all the undergrowth, and others where he is impossible to miss.

Shot over two days, the video finds Ezra amongst the varied flora at The Eden Project - but at first he's hardly visible at all. It's a unique take on a performance video, shot in monster zooms giving the piece a warm, individual aesthetic capturing George in candid and uncontrived manner against the lush backdrop.

BEN REED:

"We wanted to make something that was as soothing and sweet on the eyes as the song is to the ears. An effortless video that just drew you in. I'd been playing a lot of Where's Wally online and watching old David Attenborough episodes and thinking about the time that Coppola directed a movie from a jacuzzi.

"So we photographed him singing from hundreds of metres away on a giant zoom lens in the tropical environs of the Eden project. We were going to dress him as various plants and hide him, but it felt too outlandish, so we made him fly instead, because everyone should."

Credits

DirectorBen Reed
ProducerKatie Lambert
Production CompanyRiff Raff Films
Executive ProducerSarah Boardman
1st ADCasper Campbell
Director of PhotographyNic Booth
WardrobeRuth Higginbotham
Director's RepresentationJoceline Gabriel
CommissionerElizabeth Doonan
LabelSony Music
EditorJames Rose
Editing companyCut+Run

Cat Velez - 23rd July 2015

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