Welcome to the new version of Promonews. Your feedback will help us to improve it.

Cat Velez - 15th July 2015

Declan Whitebloom has delivered this well-executed, inspirational video for Jess Glynne's punchy power anthem Don't Be So Hard On Yourself.

It tracks the story of a teenager who is down on his luck, having to relocate to a new neighbourhood and school after his father passes away. A picture on his bedside table reveals his father was a drummer a defining skill that inspires the sullen boy to follow in his footsteps.

He's got a long way to go before he can prove himself worthy to join the drumline at his new school... But the boy demonstrates that with a little guidance, a solid work ethic paired with a can-do attitude can go a long way. And he doesn't have to deal with an evil teacher, as in Whiplash... 

Watch 'Jess Glynne 'Don't Be So Hard On Yourself' by Declan Whitebloom' here

Credits

DirectorDeclan Whitebloom
ProducerAna De Diego
Production CompanyBlack Dog Films
Executive ProducerKatie Dolan
Production ManagerCindy Lu
1st ADChad Nicholson
Director of PhotographyJackson Hunt
2nd ACSteven Doyle
GafferBrandon Musselman
Art DirectorKai Boydell
WardrobeErika Frank
Hair & Make-upArmee Jacob
Executive ProducerMelinda Kelly
EditorDeclan Whitebloom
Lead actorMain Boy: Jordan Humpries Mother: Erika Bowman Dad: Clarke Peters
Director's RepresentationMartin Roker at Black Dog Films
CommissionerDan Curwin
LabelAtlantic Records

Cat Velez - 15th July 2015

Related Content

video

Jess Glynne 'Take Me Home' by Declan Whitebloom

Jess Glynne has made a name for herself through consistently uplifting, soulful pop bangers. But her latest Take Me Home, this year's Children In Need single, is a change in …

Cat Velez - 10th Nov 2015

video

Rita Ora 'Anywhere' by Declan Whitebloom

From Times Square to Chinatown, Rita Ora and Declan Whitebloom romanticise escapism.The third single from Rita Ora’s forthcoming second album sees the singer dancing around New York in …

Promo News - 25th Oct 2017

video

Taylor Swift's Mean by Declan Whitebloom

Taylor Swift enlists Declan Whitebloom to direct the promo to Mean - the next single from her multi-platinum Speak Now album. Whitebloom turns Swift's tale of boyfriend woes into a sweet, retro …

Jimmy Brown - 10th May 2011

video

Sugarland’s Stuck Like Glue by Declan Whitebloom

For award-winning country duo Sugarland's breezy Stuck Like Glue, Declan Whitebloom delivers a clean, beautifully shot, fun promo. "When I first heard the Sugarland track I immediately thought of …

Jimmy Brown - 12th Aug 2010

Latest News

news

UKMVAs 2018: watch the highlights and winners' interviews

You can now watch highlights of the biggest night of the year for music videos, and see many of the winners talking about their work, right after collecting their awards, on the UKMVAs YouTube …

Promo News - -7543 seconds ago

news

Harvey Pearson signs to My Accomplice

Director and photographer Harvey Pearson has joined the directors' roster at My Accomplice, for music videos, commercials and other content.The announcment of his arrival at the …

Promo News - 7 days ago

news

UK Music Video Awards 2018: all the winners!

CHILDISH GAMBINO’S ‘THIS IS AMERICA' WINS 3 AWARDS INCLUDING VIDEO OF THE YEARCANADA WIN BEST DIRECTORZHANG+KNIGHT WIN BEST NEW DIRECTORSOMESUCH WIN BEST PRODUCTION …

Promo News - 22 days ago

,