Cat Velez - 15th July 2015

Declan Whitebloom has delivered this well-executed, inspirational video for Jess Glynne's punchy power anthem Don't Be So Hard On Yourself.

It tracks the story of a teenager who is down on his luck, having to relocate to a new neighbourhood and school after his father passes away. A picture on his bedside table reveals his father was a drummer a defining skill that inspires the sullen boy to follow in his footsteps.

He's got a long way to go before he can prove himself worthy to join the drumline at his new school... But the boy demonstrates that with a little guidance, a solid work ethic paired with a can-do attitude can go a long way. And he doesn't have to deal with an evil teacher, as in Whiplash... 

Watch 'Jess Glynne 'Don't Be So Hard On Yourself' by Declan Whitebloom' here


DirectorDeclan Whitebloom
ProducerAna De Diego
Production CompanyBlack Dog Films
Executive ProducerKatie Dolan
Production ManagerCindy Lu
1st ADChad Nicholson
Director of PhotographyJackson Hunt
2nd ACSteven Doyle
GafferBrandon Musselman
Art DirectorKai Boydell
WardrobeErika Frank
Hair & Make-upArmee Jacob
Executive ProducerMelinda Kelly
EditorDeclan Whitebloom
Lead actorMain Boy: Jordan Humpries Mother: Erika Bowman Dad: Clarke Peters
Director's RepresentationMartin Roker at Black Dog Films
CommissionerDan Curwin
LabelAtlantic Records

Cat Velez - 15th July 2015

Related Content


Taylor Swift's Mean by Declan Whitebloom

Taylor Swift enlists Declan Whitebloom to direct the promo to Mean - the next single from her multi-platinum Speak Now album. Whitebloom turns Swift's tale of boyfriend woes into a sweet, retro …

Jimmy Brown - 10th May 2011

Latest News


Wash expands with move to new home in central London

Post production company Wash has announced its expansion, with a relocation to a new base in Farringdon in central London, four suites, and a greater offering of services, including 4K HDR …

Promo News - -1218974 seconds ago


Aisultan Seitov signs to Partizan

Kazakhstani director Aisultan Seitov, who has recently broken into US music video world with videos for Offset and 21 Savage, has now signed to Partizan for worldwide representation.

Promo News - -367725 seconds ago