Cat Velez - 22nd June 2015

Madonna's back to show 'em who's boss in Bitch I'm Madonna. And in Jonas Åkerlund's video dominated by flashy K-pop flair complete with exaggerated neon colour and bombastic dance choreography, the Queen of Pop certainly shows no signs of slowing down. It sees Madonna criss-crossing from room to room, getting the party started. Dancing-duo AyaBambi from the beguiling  Snakehips' Forever get involved, providing their unique edge as the satisfyingly heavy bassline kicks in.

Madonna's on a mission to cover a lot of ground, so she's quickly piggy-backed away to the dance floor where a series of cameos grace the screen, some in the scene (Rita Ora, Chris Rock and Diplo), while others (Beyoncé, Katy Perry, Miley Cyrus, Kanye West) have been added in later (and are presumably Tidal-related). 

Nicki Minaj is also not physically present either, when delivering her rap. Madonna doesn't seem to mind, heading up to the rooftop where the party's just begun. 

Credits

DirectorJonas Akerlund
Director's RepresentationLaure Scott
CommissionerMichelle An
LabelInterscope

Cat Velez - 22nd June 2015

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