Farao 'Hunter' by Irrum
Gorgeously photographed and richly graded, up-and-coming director Irrum has delivered this mystifying video for Norwegian singer-songwriter Kari Jahnsen, aka Farao's track Hunter. Visually, its a departure from Irrum's previous studio-shot promo for Sasha Siem's So Polite, but is similar in its strange, somewhat uncanny delivery of visual information.
Shot in Snowdonia, Wales, the video is made up of wonderfully composed shots zooming in and out of various visual clues. Thematically consistent with the song, it follows a loose narrative of the hunter and the prey, with narratively evocative shots of a serpent and an eagle seeking their next meal, camouflaged faces amongst the inhospitable wilderness, and most surprising of all, a shot of a human body submerged in the mossy clearing of a rocky valley, in eternal, icy rest.
Farao says that the song is all about conquering and oppression, "and we wanted to reflect that by making a video that leaves the viewer feeling intimidated and hopefully a little anxious."
Meanwhile, Irrum – formerly of Berlin-based collective Be Proud Of Your Kids, before returning to London and recently signing with Gas & Electric – describes the shoot as "a bloody escapade in north Wales!
|1st AD||Jeremy Carne|
|Focus Puller||Michael Kinsella-Perks|
|2nd AC||Pete Wade|
|Art Department||Daisy Dickinson|
|Animal wrangler||Jennifer Coates|
|Director of Photography||Adam Feeney|
|Hair & Make-up||Celia Evans|
|Label||Full Time Hobby|
|Label||Arts & Crafts|
Shy and reluctant to the stage, Alexandra Savior is haunted by her alter ego Anne-Marie, a brazen 1920s Hollywood vixen, in her latest video for Mirage.
Following up their collaboration for Hunter, Irrum and Norwegian singer Farao, aka Kari Jahnsen, have released this nebulous, atmospheric video for Warriors, which shows the …
Ry X returns with a beautiful new video for Bad Love directed by Irrum, shot in the rainforest in central Mexico, which is as alluring and tranquil as a Gaughin painting.
Trippy visuals of plants, birds and Swim Deep bandmembers' busts populate To My Brother, directed by Irrum. His first video since joining …
Phil Lee, longtime video commissioner at XL Recordings, who departed the label at the end of last …
Wash, the London-based grading and finishing studio, have announced that Caroline Morin has joined …
The UK Music Video Awards for 2019 is now open!
FRIEND have announced the signing of two US-based directors for UK representation, at different …
It's June, and that can only mean one thing... it's time to launch the UKMVAs!
At the D&AD Awards 2019 last week, music videos won prestigious Pencils and commendations …