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Cat Velez - 7th Apr 2015

They may be animation legends but Shynola are pretty much all about live action these days when it comes to their outings in music video. But the magic is still there, as this intriguing fantasy for Hot Chip's wistful Need You Now shows.

Band frontman Alexis Taylor, in a post break-up daze, and marooned in a familiarly desolate and drizzly English seaside town, finds himself caught in a strange time-loop. He ends up in a cat-and-mouse chase with himself - and playing both the cat and the mouse.

It's intricately structured - with the mystery increased as versions of Alexis are obliterated as everything turns to black. But the chase still goes on, and the video does an excellent job of depicting a sense of helpless anguish, amidst a feeling of unfinished business - all reflecting Alexis's emotive vocals in the track.

Watch 'Hot Chip 'Need You Now' by Shynola' here

Credits

DirectorShynola
ProducerJacob Swan Hyam
Production CompanyBlack Dog Films
Executive ProducerKatie Dolan
1st ADChris Kelly
Director of PhotographyBenoit Soler
Focus PullerAnthony Hugill
GafferMark Holownia
Art DirectorEzra Piers-Mantell
WardrobeKate Tabor
Hair & Make-upCharlotte Kraftsman
EditorLeila Sarraf
Editing companyTrim Editing
ColouristPaul Harrison
Grading companyFinish
VFXRoss McDowell
Lead actorGirlfriend Character Played By Sophie Francesca
Director's RepresentationBlack Dog Films
CommissionerJohn Moule
LabelDomino
Other creditsProduction Assistant: Stephanie Werrell Smyth Video Within Video DoP: Beau Scott With Thanks To Pod Equipment Hire.

Cat Velez - 7th Apr 2015

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