Cat Velez - 30th Mar 2015

One of the YouTube Music Award videos that dropped on March 23rd is actually two videos - a gender-specific double-bill for the DJ & producer Martin Garrix's track Don't Look Down featuring Usher, directed by Petro, with his usual talent for charmingly zany comedy.

It's set in a country club, in which posh club members look down upon a young, affable towel boy. All he wants is to get the attention of a snobby yet alluring lady by the pool.... And then there's the 'Towel Girl' version, which sees a female equivalent just as besotted, and determined to attract, a handsome, Vice-reading guy (played by Balthazar Getty).

Amusingly, the videos play on existing character tropes and cliché to the fullest extent and play out rather like the comedic narrative version of the sexy boy/sexy girl videos for Alt-J's Every Other Freckle.

PRO Credits


Production CompanyDraw Pictures
Executive ProducerChristopher Salzgeber
CommissionerCaroline Clayton
ProducerChristopher Salzgeber
Director of PhotographyAlexander Dynan
StylistKate DeBlasio
Make-upVanessa Price
Production designerAriana Nakata
EditorChip Eddy
EditorMarissa Chalwood
Director's Rep (UK)Las Bandas Be Brave

Cat Velez - 30th Mar 2015

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