Florence + The Machine 'St. Jude' by Vincent Haycock

Florence Welch has landed back on solid ground in her video for St. Jude, the melancholic sequel to What Kind Of Man. 

It's the second part of the emerging series of videos to compliment her third studio album How Big, How Blue, How Beautiful – due to be released June 1st in the UK – by director Vincent Haycock, and shot in the same Mexico-based locations as What Kind Of Man. But this is an infinitely restrained and sober proposal when compared to the raging intensity of the previous work. 

The video, like the lyrics, are somewhat fatalistic and yet filled with beauty and hope. A very blue, solitary Florence meanders through the streets and muses over the loss of a relationship that was doomed from the start. Painfully love-struck, she had prayed to 'the patron-saint of lost causes' with the full knowledge that the whole affair was ill-fated. The heart wants what it wants...

 

PRO Credits

Alexa Haywood at Free Agent UK

• Director's Rep (UK)

Credits

Choreographer	Ryan Heffington
Executive Producer	Jackie Bisbee
Executive Producer	Mary Ann Marino
Line Producer	Ross Levine
Production Supervisor	Ivan Bess
Director of Photography	Steve Annis
1st AC	David Edsall
Costume designer	Natasha Newman-Thomas
Hair	Nikki Providence
Make-up	Sarah Reygate
Colourist	Arnold Ramm
Editor	Vincent Haycock
VFX	Matthew Wilson
Post production company	Bonch
Sound	Lime Studios
Director	Vince Haycock
Production Company	Mainline
Production Company	9am Films
Producer	Alex Fisch
Director of Photography	Steve Annis
Steadicam	Ari Robbins
Other credits	Seamstress: Kimberly Mackin Line Producer Mexico: Mark Pittman Gaffer Mexico: Jorge Lopez Key Grip Mexico: Edmundo Hernandez Art Assistant: Micheal Ochoa Art Assistant Mexico: Megan Platts Makeup Mexico: Laura Polko Stills Assistant: Emma Holley