Florence Welch has landed back on solid ground in her video for St. Jude, the melancholic sequel to What Kind Of Man. 

It's the second part of the emerging series of videos to compliment her third studio album How Big, How Blue, How Beautiful – due to be released June 1st in the UK – by director Vincent Haycock, and shot in the same Mexico-based locations as What Kind Of Man. But this is an infinitely restrained and sober proposal when compared to the raging intensity of the previous work. 

The video, like the lyrics, are somewhat fatalistic and yet filled with beauty and hope. A very blue, solitary Florence meanders through the streets and muses over the loss of a relationship that was doomed from the start. Painfully love-struck, she had prayed to 'the patron-saint of lost causes' with the full knowledge that the whole affair was ill-fated. The heart wants what it wants...