Florence + The Machine 'St. Jude' by Vincent Haycock
Florence Welch has landed back on solid ground in her video for St. Jude, the melancholic sequel to What Kind Of Man.
It's the second part of the emerging series of videos to compliment her third studio album How Big, How Blue, How Beautiful – due to be released June 1st in the UK – by director Vincent Haycock, and shot in the same Mexico-based locations as What Kind Of Man. But this is an infinitely restrained and sober proposal when compared to the raging intensity of the previous work.
The video, like the lyrics, are somewhat fatalistic and yet filled with beauty and hope. A very blue, solitary Florence meanders through the streets and muses over the loss of a relationship that was doomed from the start. Painfully love-struck, she had prayed to 'the patron-saint of lost causes' with the full knowledge that the whole affair was ill-fated. The heart wants what it wants...
Credits
| Director | Vince Haycock |
| Producer | Alex Fisch |
| Steadicam | Ari Robbins |
| Director of Photography | Steve Annis |
| Production Company | Mainline |
| Production Company | 9am Films |
| Choreographer | Ryan Heffington |
| Executive Producer | Jackie Bisbee |
| Executive Producer | Mary Ann Marino |
| Line Producer | Ross Levine |
| Production Supervisor | Ivan Bess |
| Director of Photography | Steve Annis |
| 1st AC | David Edsall |
| Costume designer | Natasha Newman-Thomas |
| Hair | Nikki Providence |
| Make-up | Sarah Reygate |
| Colourist | Arnold Ramm |
| Editor | Vincent Haycock |
| VFX | Matthew Wilson |
| Post production company | Bonch |
| Sound | Lime Studios |
| Director's Rep (UK) | Alexa Haywood at Free Agent UK |
| Other credits | Seamstress: Kimberly Mackin Line Producer Mexico: Mark Pittman Gaffer Mexico: Jorge Lopez Key Grip Mexico: Edmundo Hernandez Art Assistant: Micheal Ochoa Art Assistant Mexico: Megan Platts Makeup Mexico: Laura Polko Stills Assistant: Emma Holley |
Previous video
Related Content
Calvin Harris 'Feel So Close' by Vince Haycock
Following his hugely successful promo for Bounce, Vince Haycock delivers the second video (of a series of four) for Calvin Harris.
Florence and Vince Haycock on The Odyssey: "We were looking at the fragility of relationships."
It's been more than two years in the making. Now The Odyssey, the film to accompany Florence + The Machine's album How Big, How Blue, How Beautiful, is complete. …
Leifur James 'Wurlitzer' by Balázs Simon
After crash landing on a barren planet an external force sets irrevocable changes in motion in Balázs Simon's breathtaking CG-animated video for British producer/composer Leifur James.
Latest News
Wash expands with move to new home in central London
Post production company Wash has announced its expansion, with a relocation to a new base in Farringdon in central London, four suites, and a greater offering of services, including 4K HDR …
Aisultan Seitov signs to Partizan
Kazakhstani director Aisultan Seitov, who has recently broken into US music video world with videos for Offset and 21 Savage, has now signed to Partizan for worldwide representation.
Broken Antenna join Knucklehead
London-based directing team Broken Antenna has joined Knucklehead's UK directors roster.
Park Village expands roster by signing Sil and Jorik, Elliot Simpson and Jared Knecht
Park Village have signed three new directors to expand their commercials and music video roster: Jared Knecht, Elliot Simpson and Sil and Jorik.
Colourists Jack McGinity and Tim Smith join CHEAT
CHEAT have announced today that they have hired two of London's most respected colourists to join their team: Jack McGinity and Tim Smith.
straight 8 shootout at Cannes 2019 is open for entries
One super 8 cartridge no editing film challenge straight 8 has opened its doors to the straight 8 shootout challenge - a 2019 charity shootout format for all creative companies around …
