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Florence + The Machine 'St. Jude' by Vincent Haycock

Cat Velez - 27th Mar 2015

Florence Welch has landed back on solid ground in her video for St. Jude, the melancholic sequel to What Kind Of Man. 

It's the second part of the emerging series of videos to compliment her third studio album How Big, How Blue, How Beautiful – due to be released June 1st in the UK – by director Vincent Haycock, and shot in the same Mexico-based locations as What Kind Of Man. But this is an infinitely restrained and sober proposal when compared to the raging intensity of the previous work. 

The video, like the lyrics, are somewhat fatalistic and yet filled with beauty and hope. A very blue, solitary Florence meanders through the streets and muses over the loss of a relationship that was doomed from the start. Painfully love-struck, she had prayed to 'the patron-saint of lost causes' with the full knowledge that the whole affair was ill-fated. The heart wants what it wants...

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Production/Creative

Director
Vince Haycock
Producer
Line Producer
Production Company
Production Company
Executive Producer
Executive Producer
Production Supervisor

Camera

Director of Photography
Director of Photography
1st AC
Steadicam

Wardrobe

Hair
Make-up
Costume designer

Choreography

Choreographer

Editorial

Editor
Sound

Grading

Colourist

VFX

VFX
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Agent

Director's Rep (UK)

Cat Velez - 27th Mar 2015

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