Cat Velez - 27th Mar 2015

Florence Welch has landed back on solid ground in her video for St. Jude, the melancholic sequel to What Kind Of Man

It's the second part of the emerging series of videos to compliment her third studio album How Big, How Blue, How Beautiful – due to be released June 1st in the UK – by director Vincent Haycock, and shot in the same Mexico-based locations as What Kind Of Man. But this is an infinitely restrained and sober proposal when compared to the raging intensity of the previous work. 

The video, like the lyrics, are somewhat fatalistic and yet filled with beauty and hope. A very blue, solitary Florence meanders through the streets and muses over the loss of a relationship that was doomed from the start. Painfully love-struck, she had prayed to 'the patron-saint of lost causes' with the full knowledge that the whole affair was ill-fated. The heart wants what it wants...


PRO Credits


ChoreographerRyan Heffington
Executive ProducerJackie Bisbee
Executive ProducerMary Ann Marino
Line ProducerRoss Levine
Production SupervisorIvan Bess
Director of PhotographySteve Annis
1st ACDavid Edsall
Costume designerNatasha Newman-Thomas
HairNikki Providence
Make-upSarah Reygate
ColouristArnold Ramm
EditorVincent Haycock
VFXMatthew Wilson
Post production companyBonch
SoundLime Studios
DirectorVince Haycock
Production CompanyMainline
Production Company9am Films
ProducerAlex Fisch
Director of PhotographySteve Annis
SteadicamAri Robbins
Other creditsSeamstress: Kimberly Mackin Line Producer Mexico: Mark Pittman Gaffer Mexico: Jorge Lopez Key Grip Mexico: Edmundo Hernandez Art Assistant: Micheal Ochoa Art Assistant Mexico: Megan Platts Makeup Mexico: Laura Polko Stills Assistant: Emma Holley

Cat Velez - 27th Mar 2015

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