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Florence + The Machine 'St. Jude' by Vincent Haycock

Cat Velez - 27th Mar 2015

Florence Welch has landed back on solid ground in her video for St. Jude, the melancholic sequel to What Kind Of Man

It's the second part of the emerging series of videos to compliment her third studio album How Big, How Blue, How Beautiful – due to be released June 1st in the UK – by director Vincent Haycock, and shot in the same Mexico-based locations as What Kind Of Man. But this is an infinitely restrained and sober proposal when compared to the raging intensity of the previous work. 

The video, like the lyrics, are somewhat fatalistic and yet filled with beauty and hope. A very blue, solitary Florence meanders through the streets and muses over the loss of a relationship that was doomed from the start. Painfully love-struck, she had prayed to 'the patron-saint of lost causes' with the full knowledge that the whole affair was ill-fated. The heart wants what it wants...

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Cat Velez - 27th Mar 2015

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Credits

Production/Creative

Director
Vince Haycock
Producer
Alex Fisch
Production Company
Mainline
Production Company
9am Films
Executive Producer
Jackie Bisbee
Executive Producer
Mary Ann Marino

Camera

Director of Photography
Steve Annis
Director of Photography
Steve Annis
1st AC
David Edsall
Steadicam
Ari Robbins

Wardrobe

Costume designer
Natasha Newman-Thomas
Hair
Nikki Providence
Make-up
Sarah Reygate

Choreography

Choreographer
Ryan Heffington

Editorial

Editor
Vincent Haycock

Grading

Colourist
Arnold Ramm

VFX

VFX
Matthew Wilson
Post production company
Bonch

Agent

Director's Rep (UK)

Misc

Line Producer
Ross Levine
Production Supervisor
Ivan Bess
Sound
Lime Studios

Other credits

Seamstress

Kimberly Mackin

Line Producer Mexico

Mark Pittman

Gaffer Mexico

Jorge Lopez

Key Grip Mexico

Edmundo Hernandez

Art Assistant

Micheal Ochoa

Art Assistant Mexico

Megan Platts

Makeup Mexico

Laura Polko

Stills Assistant

Emma Holley

Cat Velez - 27th Mar 2015

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