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David Knight - 2nd Feb 2015

It's nearly a year since RUFF MERCY's first Run The Jewels video, and now, after featuring in numerous end-of-year best album polls, the rap duo are just about the coolest act in hip-hop. Russ Murphy aka RUFF's distinctive style has continued to gain lots more admirers too. So it's hardly surprising that band and director have weaved more magic together on their latest collaboration - the video for Lie, Cheat, Steal.

RUFF MERCY weaves is his hand-drawn animation skills over a live action shoot of the charismatic El P and Killer Mike (shot in London) to create a video which totally grips. It's another banger, pure and simple.

Credits

DirectorRUFFMERCY
ProducerChanse Fyffe
Production CompanyMy Accomplice
Executive ProducerJamie Clark
Director of PhotographyJonathan Iles
Focus PullerJimmy Woodmass
GafferRik Burnell
VFXRUFFMERCY
Director's RepresentationLas Bandas Be Brave
CommissionerAmaechi Uzoigwe
CommissionerAmit Nerurkar
LabelMass Appeal Records
Other creditsDIT: Sean Kisch Playback OP: Charlie Galustian

David Knight - 2nd Feb 2015

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