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Perfume Genius 'Fool' by Charlotte Rutherford
Charlotte Rutherford, included in our list of the top new directors of 2014, ended last year on a flourish of Perfume Genius. She followed up her video for Grid with another extravaganza of gorgeous lo-fi surrealism for PG's Fool, a video made for the Urban Outfitters Music Video Series.
Mike Hadreas aka Perfume Genius dons his gold rollerskates before embarking on logic-defying, archly humourous scenarios at a typical British cornershop and a local dance studio - also involving his dancers in fetching bird costumes, and rollerskating backing singers.
There's more about the shoot, and lots of on-set pics, on the Urban Outfitters blog.
|Executive Producer||Natalie Arnett|
|Production Assistant||Bob Platt-Higgins|
|1st AD||Andrew Potter|
|Director of Photography||Matthew Emvin Taylor|
|Focus Puller||Lucas Demgenski|
|Clapper Loader||Sam Riley|
|Art Director||Joe Fitz-gerald|
|Assistant Art Director||Alain Bety|
|Hair & Make-up||Holly Silius|
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