David Knight - 9th Jan 2015

Charlotte Rutherford, included in our list of the top new directors of 2014, ended last year on a flourish of Perfume Genius. She followed up her video for Grid with another extravaganza of gorgeous lo-fi surrealism for PG's Fool, a video made for the Urban Outfitters Music Video Series.

Mike Hadreas aka Perfume Genius dons his gold rollerskates before embarking on logic-defying, archly humourous scenarios at a typical British cornershop and a local dance studio - also involving his dancers in fetching bird costumes, and rollerskating backing singers.

There's more about the shoot, and lots of on-set pics, on the Urban Outfitters blog


DirectorCharlotte Rutherford
ProducerRob Jelley
Production CompanyUntitled
Executive ProducerNatalie Arnett
Production AssistantBob Platt-Higgins
1st ADAndrew Potter
Director of PhotographyMatthew Emvin Taylor
Focus PullerLucas Demgenski
Clapper LoaderSam Riley
SteadicamEmilio Schlappi
GafferDave Kirkwood
Art DirectorJoe Fitz-gerald
Assistant Art DirectorAlain Bety
StylistSoki Mak
Hair & Make-upHolly Silius
ChoreographerBilly Cullum
DITSophie Alonzi
OnlineRory Gordon
CommissionerGabe Spierer

David Knight - 9th Jan 2015

Related Content


Crowns 'Four Walls' by Rob Jelley

Rob Jelley keeps it basic and appropriately contained for his performance video of young rock outfit Crowns' Four Walls. https://www.youtube.com/watchv=skT9wQCHA7o

David Knight - 7th Mar 2013

Latest News


Ben Corfield appointed Editor at Stitch

After a year as an editor at Homespun, Stitch's music video and content division, Ben Corfield has now been promoted to fully fledged commercials editor on the Stitch roster from the start of …

Promo News - 6 days ago


Locky signs to Kode Media

Irish director Locky - aka Lochlainn McKenna - has joined the roster at Kode Media in London for representation for music videos.

Promo News - 1 month ago


Huse Monfaradi joins Kode Media

Huse Monfaradi has joined the directors' roster at Kode Media for representation on music videos and commercials in the UK.

Promo News - 2 months ago