David Knight - 9th Jan 2015

Charlotte Rutherford, included in our list of the top new directors of 2014, ended last year on a flourish of Perfume Genius. She followed up her video for Grid with another extravaganza of gorgeous lo-fi surrealism for PG's Fool, a video made for the Urban Outfitters Music Video Series.

Mike Hadreas aka Perfume Genius dons his gold rollerskates before embarking on logic-defying, archly humourous scenarios at a typical British cornershop and a local dance studio - also involving his dancers in fetching bird costumes, and rollerskating backing singers.

There's more about the shoot, and lots of on-set pics, on the Urban Outfitters blog

Credits

DirectorCharlotte Rutherford
ProducerRob Jelley
Production CompanyUntitled
Executive ProducerNatalie Arnett
Production AssistantBob Platt-Higgins
1st ADAndrew Potter
Director of PhotographyMatthew Emvin Taylor
Focus PullerLucas Demgenski
Clapper LoaderSam Riley
SteadicamEmilio Schlappi
GafferDave Kirkwood
Art DirectorJoe Fitz-gerald
Assistant Art DirectorAlain Bety
StylistSoki Mak
Hair & Make-upHolly Silius
ChoreographerBilly Cullum
DITSophie Alonzi
OnlineRory Gordon
CommissionerGabe Spierer

David Knight - 9th Jan 2015

Related Content

video

Crowns 'Four Walls' by Rob Jelley

Rob Jelley keeps it basic and appropriately contained for his performance video of young rock outfit Crowns' Four Walls. https://www.youtube.com/watchv=skT9wQCHA7o

David Knight - 7th Mar 2013

Latest News

news

Wash expands with move to new home in central London

Post production company Wash has announced its expansion, with a relocation to a new base in Farringdon in central London, four suites, and a greater offering of services, including 4K HDR …

Promo News - -1218974 seconds ago

news

Aisultan Seitov signs to Partizan

Kazakhstani director Aisultan Seitov, who has recently broken into US music video world with videos for Offset and 21 Savage, has now signed to Partizan for worldwide representation.

Promo News - -367725 seconds ago

,