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Perfume Genius 'Fool' by Charlotte Rutherford

David Knight - 9th Jan 2015

Charlotte Rutherford, included in our list of the top new directors of 2014, ended last year on a flourish of Perfume Genius. She followed up her video for Grid with another extravaganza of gorgeous lo-fi surrealism for PG's Fool, a video made for the Urban Outfitters Music Video Series.

Mike Hadreas aka Perfume Genius dons his gold rollerskates before embarking on logic-defying, archly humourous scenarios at a typical British cornershop and a local dance studio - also involving his dancers in fetching bird costumes, and rollerskating backing singers.

There's more about the shoot, and lots of on-set pics, on the Urban Outfitters blog

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Credits

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Production/Creative

Director
Charlotte Rutherford
Producer
Production Company
Executive Producer
1st AD

Camera

Director of Photography
Focus Puller
Steadicam

Lighting/Grip

Gaffer

Art

Art Director
Production Assistant

Wardrobe

Stylist
Hair & Make-up

Choreography

Choreographer

Commission

Commissioner

Misc

Clapper Loader
Assistant Art Director
DIT
Online

David Knight - 9th Jan 2015

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