User Accounts

Rosie Lowe 'How'd You Like It' by Us

Rosie Lowe 'How'd You Like It' by Us

Jimmy Brown - 4th Dec 2014

Shot in a vast, empty, warehouse-style facility, Us team up with UK singer-songwriter Rose Lowe for this deliciously odd promo to her track How'd You Like It which sees a couple get tied-up by cool, reflective string...

US:

"We had been experimenting with reflective yarn for over a year and felt this track was the perfect fit. It's an amazing material that illuminates when hit with a small LED light – basically the same yarn used in cycling clothing that lights up under car lights.

"Using Rosie's lyrics as a starting point we started to investigate the connections between people, whether that's the tension between two people or simply isolation".

Watch 'Rosie Lowe 'How'd You Like It' by Us' here

Featured sponsors

Jimmy Brown - 4th Dec 2014

Tags

  • Director's notes
  • Performance
  • Promos
  • VFX
  • Electronica

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
Us
Producer
Liz Kessler
Production Company

Camera

Director of Photography
Ben Fordesman

Art

Art Director
Anna Rhodes

Wardrobe

Stylist
Daisy Azis
Make-up
Naoko

Casting

Casting director
Hammond & Cox

Editorial

Editor
Vid Price
Editing company
The Assembly Rooms

Grading

Colourist
Aubrey Woodiwiss
Colour grade company

VFX

Post production company

Commission

Commissioner
Emily Tedrake
Label
Polydor

Jimmy Brown - 4th Dec 2014

Related Content

Industry News