Jimmy Brown - 4th Dec 2014

Shot in a vast, empty, warehouse-style facility, Us team up with UK singer-songwriter Rose Lowe for this deliciously odd promo to her track How'd You Like It which sees a couple get tied-up by cool, reflective string...


"We had been experimenting with reflective yarn for over a year and felt this track was the perfect fit. It's an amazing material that illuminates when hit with a small LED light – basically the same yarn used in cycling clothing that lights up under car lights.

"Using Rosie's lyrics as a starting point we started to investigate the connections between people, whether that's the tension between two people or simply isolation".

Watch 'Rosie Lowe 'How'd You Like It' by Us' here

PRO Credits


Production CompanyAcademy Films
ProducerLiz Kessler
Director of PhotographyBen Fordesman
Art DirectorAnna Rhodes
Casting directorHammond & Cox
Post production companyElectric Theatre Collective
ColouristAubrey Woodiwiss
Grading companyElectric Theatre Collective
EditorVid Price
Editing companyThe Assembly Rooms
CommissionerEmily Tedrake
StylistDaisy Azis

Jimmy Brown - 4th Dec 2014

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