BETA Welcome to the new version of Promonews. Your feedback will help us to improve it.

David Knight - 21st Nov 2014

How often do we get a genuine 'how did they do that?' video? Not so often these days. But it's the inescapable question watching CANADA's video for She & Him's Stay Awhile.

The concept? Well, that's easy to figure, from the moment that Him (M Ward) sits on a invisible stool and starts playing an invisible guitar, and then She (Zooey Deschanel) start dancing with an invisible partner. But it's the execution - as Zooey starts falling backwards and defying gravity with her moves, just as if someone is really there. But of course there is no-one there. So how did they do that?

In fact, there's a clue in the relative unshowiness of this video for She & Him's cover of a 60s Dusty Springfield tune from their new classics album. The wonderful art direction and photography set the scene in a distinctly CANADA way - a gorgeous LA house being a good stand-in for their usual gorgeous Barcelona locations. But the clue is how this doesn't want to get you believe in the invisible man idea straight away. It just behaves as if there really is someone there...

And guess what? There was someone there, dancing with Zooey. By various means, that someone has been removed, literally taken out of the picture. Motion control played its part in making it happen - but that really only got the CANADA team (with so far. However, by one way or another, they have pulled off a VFX trick of quiet brilliance. They have created a work with a marvellous combination of serenity, glamour and mystery. And its blissful escapism is absolutely timeless. 

Credits

DirectorCANADA
Production CompanyThe Director's Bureau
Production CompanyCANADA
ProducerJason Baum
ProducerOscar Romagosa
Post production companyLa Huella FX
EditorCarlos Font Clos
Director of PhotographySebastian Winterø
Director's Rep (UK)Riff Raff Films

David Knight - 21st Nov 2014

Related Content

video

Pegasvs 'Brillar' by CANADA

Performance vid plus Arthurian legend for Pegasvs's Brillar by CANADA. More modest in scale than the Spanish directing/producing kings famous kitchen sink productions - but fear ye not, they still …

David Knight - 7th June 2012

video

Tiësto & Jauz 'Infected' by CANADA

CANADA are back with this fantastic, fast-paced, witty video for Tiësto & Jauz, featuring the latest in VFX - Mocap technology.With a song called Infected, it would have been …

Luke Bather - 28th July 2016

video

Justice 'New Lands' by Canada

Just like the original, we're watching a dangerous, hybrid futuristic sports event controlled by the 'suits'. People get killed. And now they are also deadly robots playing... Its …

Jimmy Brown - 12th July 2012

Latest News

news

Greg Barnes signs to Black Dog Films

Greg Barnes, who has directed videos for Kamaal Williams, Haus, Benny Mails and Nathaniel Ratecliff and the Night Sweats, has signed to Black Dog Films in London.With a passion for finding stories …

Promo News - 4 days ago

,