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Jimmy Brown - 3rd Nov 2014

Sharp as a razor and driven by Olly Murs' excellent, good-humoured performance, Jonathan Lia's slick promo for Wrapped Up employs some conveyor-belt action to mess with the viewer's perception - choreographed by Ryan Heffington.

JONATHAN LIA:

"Wrapped Up is such a kinetic track that I had a hard time imagining anything that wasn't constantly in motion. The idea of working with various turntables and conveyors was born from this challenge.

"In post, we pushed the movement a step further, playing tricks on the viewers' eyes.  Olly is the consummate professional and honestly, one of the most genuinely happy people i've ever met.  He's an amazing singer, dancer, performer... we had a blast working together.”

Credits

DirectorJonathan Lia
Production CompanyGood Company
ProducerBrian Welsh
Director of PhotographyChris Probst
ChoreographerRyan Heffington
EditorAlexander Hammer
ColouristRon Sudul
Grading companyNice Shoes
Director's Rep (UK)Chloe Page at Lock It In

Jimmy Brown - 3rd Nov 2014

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