Jimmy Brown - 3rd Nov 2014

Sharp as a razor and driven by Olly Murs' excellent, good-humoured performance, Jonathan Lia's slick promo for Wrapped Up employs some conveyor-belt action to mess with the viewer's perception - choreographed by Ryan Heffington.

JONATHAN LIA:

"Wrapped Up is such a kinetic track that I had a hard time imagining anything that wasn't constantly in motion. The idea of working with various turntables and conveyors was born from this challenge.

"In post, we pushed the movement a step further, playing tricks on the viewers' eyes.  Olly is the consummate professional and honestly, one of the most genuinely happy people i've ever met.  He's an amazing singer, dancer, performer... we had a blast working together.”

Credits

DirectorJonathan Lia
Production CompanyGood Company
ProducerBrian Welsh
Director of PhotographyChris Probst
ChoreographerRyan Heffington
EditorAlexander Hammer
ColouristRon Sudul
Grading companyNice Shoes
Director's Rep (UK)Lock It In

Jimmy Brown - 3rd Nov 2014

Related Content

video

Mika 'Boum Boum Boum' by Jonathan Lia

Courtesy of director Jonathan Lia, Mika becomes the star of his own Clint Eastwood-esque western, complete with blanket poncho, Sergio Leone-style whistling and saloon bar piano. And that's …

Jimmy Brown - 9th July 2014

video

All About She 'Higher'

James Barber delivers this charming tale of budding romance in a documentary-style for hot new production outfit All About She.

Ella Morter - 14th Oct 2013

Latest News