David Knight - 28th May 2014

Tim Fox's follows up his video for Bo Saris's The Addict with an equally slick and FX-fired visual to accompany the soul singer's She's On Fire.

TIM FOX:

"Our first video for Bo's 'The Addict' was so successful we thought we would delve further into the animated psychedelic world we had created. This video coincided with his album artwork which we were commissioned to work on also. In that, we positioned Bo as a 'Singing Assasin' in a Tarantino-esque B-Movie. The artwork was essentially the poster for that movie.

"In the video for She's on Fire, Bo takes on that character again and chases a mysterious silhouetted female around a graphic world. Part music video, part James Bond title sequence this is the first time people will see what Bo looks like. He was silhouetted himself in the first video.

"I wanted the girl to be part of this graphic world, emitting psychedelic shapes from her flowing hair as she ran. To do this, the hair was created in post and composited onto our actor who unfortunately had to wear an unflattering head stocking with tracking markers on the shoot."

Credits

HairSam Boggia
DirectorTim Fox
Production CompanyMonument
1st ADDan Peters
Director of PhotographyTom Wright
GafferLewis Garrett
WardrobeMark Anthony
ProducerTom Mackay
Make-upRowhan Guest
EditorDan Peters
Post production companyCultlovesyou
VFXTim Fox
Lead actorElla Mesma
Director's RepresentationJeni Raskin
LabelDecca Records

David Knight - 28th May 2014

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