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Lily Allen 'Sheezus' by RUFF MERCY

David Knight - 28th Apr 2014

Lily Allen reflects on re-entering the pop game and getting to grips with all the other pop-diva ladies, and aiming to be top girl - or, as she calls it, Sheezus.

And nothing really distracts from this slightly Gaga-baiting message in the video by Russ Murphy - aka RUFFMERCY – who enhances Lily's performance with his trademark hand-drawn overlaying animation.

Russ's work has graced numerous hip-hop videos in the past year or so - quite simply it works really well with performers trading in wordplay and verbal wit. That's why it works well here too. And although Lily gets a bit of a hip-hop makeover too, this is certainly a breakthough of the cool RUFFMERCY style through to a new audience. 

  

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David Knight - 28th Apr 2014

Tags

  • Animation
  • Performance
  • Pop

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Credits

Production/Creative

Director
RUFFMERCY
Producer
Natalia Maus
Production Company
My Accomplice
Executive Producer
Jamie Clark
1st AD
George Nelson

Camera

Director of Photography
Sam Goldie
1st AC
Ryan Parkins

Wardrobe

Stylist
Richard Sloan
Make-up
Andrew Gallimore

Agent

Director's Rep (UK)
Jen Herrera
Director's Representation

Commission

Commissioner
Sam Seager
Label
Parlophone

David Knight - 28th Apr 2014

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