David Knight - 24th Feb 2014

Jamie Muir conjures a tale of timeless love for German-British indie band I Heart Sharks' To Be Young.

Shot in Berlin, Jamie collaborated closely with the band's lead singer to come up with the story of an older couple who like to do what the kids do - including going to see I Heart Sharks play. But there's a poignant twist in the tale...

Jamie Muir:

"When first speaking with Pierre, the lead singer of I Heart Sharks, he told me about the song and how he had envisaged the video to be quite literal but in an unusual, slightly twisted way. A narrative that touched on the brevity of youth and that once it’s gone it’s gone.

"This premise is told through an elderly woman that has a loving husband and we watch them both as they parade around town like teenagers, until a final twist ending. We aimed to tell the story in a light hearted, cinematic way to match the epic, catchy tune.

"It was great working with a band that wanted a cinematic narrative video, and understood the work that needed to go into making that happen. Pierre was invaluable – from finding the locations, to helping source talent and crew, he really had a passion for this video and so did we. 

"For the shoot the crew hopped on a plane to Berlin with a few bits of kit and had a quick tour of the city before filming for two days. I was really thankful that that the band gave myself and Joe (the DOP) a huge amount of creative control and therefore allowed us to create a video that we really wanted to make."

PRO Credits

Credits

DirectorJamie Muir
Production CompanyKode Media
ProducerNathan Killham
Director of PhotographyJoe Cook
1st ACMoritz Mebesius
SteadicamMarkus Kuballa
Make-upJuliane Polak
EditorJamie Muir
EditorPierre Bee
ColouristJoseph Bicknell
ConceptPierre Bee
Director's RepresentationLock It In
LabelIsland Records Berlin

David Knight - 24th Feb 2014

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