It's an indie type of pop vid, to be sure, for Chairlift's Bruises. But a lovely song, with a rather gorgeous singer, gets a sensual, très sexy treatment. "It's not got any weird tricks or WTF …
Phantogram 'Fall In Love' by Timothy Saccenti
Tim Saccenti has been making inventive, visually stunning performance videos ever since his classic for Battles' Atlas in 2007. He's been working with projections for a while too, and it's all come together with his video for new pop-electronic duo Phantogram's Fall In Love - co-directed with Joshua 'Praystation' Davis, a visual code artist he's been collaborating with for a while.
The result is mesmerizing, the impact heightened the fact the video was shot in true black and white, on the Red Monochrome.
"This is a piece I’ve directed for the band Phantogram, the creative process for it stemming from explorations and visual ideas I’d been working on with visual code artist Joshua Davis – aka Praystation – and my personal experiments with video synthesizers and projections.
"Josh and I had been bouncing visuals back and forth for some time, really enjoying the process of taking his code-based visuals and distorting and synthesizing them….and taking them “out of the box” via projections..pushing the sculptural elements in the process.
"With code and video synths there’s some similarity. You set up parameters and the pieces generate themselves in a way. It’s got a touch of alchemy to it. When I had been commissioned to create the album artwork for the Phantogram debut “Voices” I felt their sound and visual direction would work well with a touch of this alchemy.
"We created the artwork around Josh's code and I projected onto the band and graphic set pieces – the music video became and extension of this.
"Working with DP Ivan Abel, Josh did live programming in the studio during the shoot, adjusting each setup to work with our designed camera moves and performance. Feeling that it might become a become a bit too digital and stiff we incorporated an emotional element in the dancer.
"I’ve shot with projectors before and understand their quirks so wanted to attempt to film this with the Red Monochrome camera, knowing it superior dynamic range would hold the details we wanted. To my surprise the label was fully onboard to delivery a completely black and white video. In post we incorporated some visuals we had created via the video synthesizers and other pieces of experiments we had been developing for the piece."
|Production Company||Radical Media|
|Executive Producer||Jennifer Heath|
|Art Director||Sub Rosa|
|Post production company||PS260|
|Director of Photography||Ivan Abel|
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