Lily Allen 'Hard Out Here' by Chris Sweeney
Lily Allen is back - and she's going to have her cake and eat it too.
Lily's taken time out from the pop-world to have a couple of kids, and Hard Out Here is her big comeback single, demonstrating that her rare ability to combine humour and sharp lyrics with accessible pop remains undimmed. It's all about how, more than ever, females must look great in order to succeed in this world – but the video directed by Chris Sweeney has it both ways. It satirizes the crass values of showbusiness (and, by extension, music videos) but also, with its tongue sometimes in its cheek, sometimes not, plays by the rules.
First of all, there's the comedy prologue, with Lily on the operating table, undergoing lyposuction in order to look beautiful enough to resume her career - overlooked by a disgusted, misogynistic manager. Then she's on the set of her video, complete with raunchy dancers and obligatory twerking – and joining in. From then on the video finds a place between spoof and playing it straight – incorporating several brand pack shots in the process.
Irreverent and fun - always important in a pop video – and those who are hard of hearing may just focus on the wobbling bottoms. But it's still a subversive way to get across Lily's very important message. And she's not exactly shy of telling us about her less than perfect post-baby body, as her balloon message in the third pic above proves...
|Executive Producer||John Hassay|
|Production Company||Good Egg|
|Director of Photography||Rob Witt|
|Art Director||Chloe Brady|
|Art Director||Miles Roberts|
|2D Animator||Alex Candlish|
|Post production company||The Mill|
|Director's Rep (UK)||Marisa Garner Associates|
|Other credits||2D Assist: Milo Paterson|
Robbie Williams does an Andy Williams, as Chris Sweeney delivers a brilliant tongue-in-cheek homage to 60s/70s American variety TV specials with his promo for Robbie's version of …
Esser - he of the tremendous Kid n Play hair - has a tremendously old-school video for his latest catchy new tune, directed by Chris Sweeney.
Chris Sweeney turns in a cracker of a promo to contrast the uber-serious Foals with this brilliant school hall 'have-a-go' set-up for next single Blue Blood. What an absolutely stirling performance …
Will Young and Chris Sweeney conspire to bring a lump to your throat with the video for Come On, where Will and his loveable hound are competing at a Crufts-alike dog show - against all odds...
Tributes have been pouring in on social media following the tragic news that Luke Biggins, …
Anna Valley, provider of advanced and integrated audio-visual technology to the broadcast, …
LEAP, longstanding partners of the UK Music Video Awards, have announced that they are …
Danny Herman has become the new Head of Music Videos at FRIEND, replacing Luke Tierney.
Cinelab Film & Digital are the latest company to partner with the UK Music Video Awards, with …
The new episode of The Promonews Podcast: Talking Music Videos - our series of …