Welcome to the new version of Promonews. Your feedback will help us to improve it.

Sam Hill - 30th Sept 2013

Fresh from brushing people's teeth out for Superhumanoid, Taylor Cohen has made this promo which is both saucy and clever for Incubus lead singer Brandon Boyd, in his new guise of 'Sons of the Sea'.

It's a one-shot deal in which we find Brandon in his undies tussling with a female model whilst they both become increasingly submerged in a milky liquid. Taylor's camera twists and turns, changing the position of the characters and flipping the perspectives to create a dream-like fantasy feel, which is aided by the pristine white backdrop.  The liquid rises and rises, before consuming Brandon... while his friend is suggestively out of shot...

The white liquid isn't actually milk, but methyl cellulose and water (often used for slime and liquid effects on camera) mixed with white food colouring from 'every bakery in LA'.  And it's all filmed inside a waterproof, wood basin built by production designers Ashley and Megan Fenton.

Taylor Cohen:  "The model was booked about 12 hours before the shoot. But when I called her, she was on a rooftop 2800 miles away for a party during NYFW. I pitched her the video over the phone, shouting above the pounding dance music and laughter of people much prettier and well dressed than myself. She replied with one word: "tight."

"So we booked her a flight, she left the party at 4am and went straight to JFK. She arrived on set at noon and went directly into choreography with Brandon while I worked with Sing and his crew to plan the camera moves. Due to the extensive reset time, we only got three runs at the one take video. The final video is the third take. 

"Brandon crushed it. He claims he couldn't see anything as soon as the liquid got into his eyes so his performance was really just his instincts kicking in. I guess that makes it sexier..?"

Credits

DirectorTaylor Cohen
ProducerSarah Lawson
Director of PhotographySing Howe Yam
Executive ProducerDanielle Hinde
Production designerAshley Fenton
Production designerMegan Fenton
ChoreographerTamara Levinson Campos
Production CompanyDoomsday Entertainment

Sam Hill - 30th Sept 2013

Related Content

video

Acid Girls’ The Numbers Song by Taylor Cohen

After their ingenious video for Matt & Kim video for Lessons Learned and its' phenomenal success comes another corker from Taylor Cohen and Otto Arsenault at Fvmmo.A number of fixed cams …

David Knight - 10th Sept 2009

video

Superhumanoids 'Bad Weather' by Taylor Cohen

There's something a little forboding about Taylor Cohen's video for Superhumanoids' Bad Weather right from the start.  Whether it's the flittering flashbacks, the deadpan stares …

Sam Hill - 5th Sept 2013

video

The Saturdays' Higher by Taylor Cohen

Shot on a mock New York street complete with dancing window cleaners, yellow cabs and outdoor fire escapes, all that is missing is an exploding fire hydrant... The Saturdays website

Jimmy Brown - 5th Nov 2010

Latest News

news

Harvey Pearson signs to My Accomplice

Director and photographer Harvey Pearson has joined the directors' roster at My Accomplice, for music videos, commercials and other content.The announcment of his arrival at the …

Promo News - 23 hours ago

news

UK Music Video Awards 2018: all the winners!

CHILDISH GAMBINO’S ‘THIS IS AMERICA' WINS 3 AWARDS INCLUDING VIDEO OF THE YEARCANADA WIN BEST DIRECTORZHANG+KNIGHT WIN BEST NEW DIRECTORSOMESUCH WIN BEST PRODUCTION …

Promo News - 15 days ago

news

UK Music Video Awards 2018: here we go...

So, at last - it's showtime!The UK Music Video Awards 2018 takes place at legendary music venue The Roundhouse in Chalk Farm, London tonight, October 25th, where a packed house of …

Promo News - 16 days ago

,