Jimmy Brown - 7th Aug 2013

Sing J Lee unfolds the tale of a young girl in reflective mood wandering around the streets of New York City in his promo for Chvrches' The Mother We Share. He fuses the narrative with the UK trio's performance of the insanely hooky The Mother We Share, with some neat VFX overlays on the endlessly fascinating cityscape. 

Sing J Lee: "Chvrches have this wonderful way of interweaving great syncopated upbeat melodies with complex and sometimes darker, introspective lyrics. This instantly inspired the tone of where I wanted to take the narrative.  

"TMWS to me, was an elegy for a female character, perhaps an old God who had lost her sense of kinship with what she saw around her. Irrespective of the supernatural or fantastical elements, I think to some degree, we can all relate to that feeling of isolation or loneliness amongst the great yawn of the physical world and the ever-changing digital sprawl - our constant the fight to leave a mark or be a part of it. 

"This job was a bullet train from start to finish, New York didn't disappoint and we met some amazing characters. The band were brilliant to work with; very charming, so easygoing and really gave us free rein to push where we took the idea, we even had time to try out some crazy in-camera glass reflections on the band performance, giving us a multi-exposure kind of shot.

"Teaming up with our great in-house post department, we welcomed Space Digital into the fold to help build our big vfx third act. 

"I seriously owe it to Andy Galloway and Ian McLaughlin at Chief and Simon Blackledge at Space for all the extra time, late nights and weekends required to finish the great work they did."

PRO Credits


DirectorSing J Lee
Production CompanyChief Productions
ProducerNick Crossley
Director of PhotographyDavey Gilder
Production ManagerUrsula Willians
1st ADNick Schepisi
1st ACYousake Kiname
2nd ACJames Parson
GafferSam Brown
SparkGarrick Cisneros
GripBrandon Barron
Production CoordinatorStephanie Dawson
Art DirectorTimothy Whidbee
Hair & Make-upDawn Tunnel
VFXAndy Galloway
VFX CompanyChief Productions
VFXSimon Blackledge
VFX CompanySpace Digital
EditorIan McLaughlin
ColouristIan McLaughlin
Director's RepresentationAlexa Haywood at Free Agent UK
CommissionerJames Hackett

Jimmy Brown - 7th Aug 2013

Related Content


Chvrches 'Under The Tide' by Sing J Lee

For Chvrches' synth-pulsing electro boomer Under The Tide, Sing J Lee makes it all about the visuals and delivers an orgy of retro anime and a moody band performance - enhanced by some …

Jimmy Brown - 27th Oct 2014


Daniela Brooker ‘Breathe’ by Sing J Lee

Newly signed to Chief Productions, director Sing J Lee delivers this performance plus promo for Daniela Brooker – the 19 year old Londoner with the big voice – to partner her new single …

Promo News - 29th May 2013


Years & Years 'Desire' by Sing J Lee

Sing J Lee explores the boundary between love and lust in a set of intriguing scenarios set in an apartment block, in his video for Years & Years' very catchy Desire.

David Knight - 17th Nov 2014


Birdy & Rhodes 'Let It All Go' by Sing J Lee

Sing J Lee has delivered this ethereal, beautified vision in pink of the great outdoors. It sees singers Rhodes and Birdy performing a melancholic duet in the magical place, where the …

Cat Velez - 13th Aug 2015

Latest News