Promo News - 16th May 2013

In a sparse office building, a group of unprepossessing office workers become mesmerized by the sounds of CSS playing Hangover on the TV, and erupt into an impromptu dance – a dance as it happens, choreographed by one of the great names of the golden age of music video…

Matt Dilmore had been waiting for an opportunity to work with Toni, the director and choreographer of the video for Talking Heads’ Once In A Lifetime for one, and a groundbreaking video performer in her own right, most famously with Oh Mickey. Here she creates a wonderfully quirky group dance with a group of oddly affecting characters that’s the core of this entertaining video.

Matt says: “I’ve always felt that Toni Basil has been criminally underrated as a visual artist and music video director. Her work for Talking Heads and Devo really made an impression, growing up. The clip for her own Walking The Dog is one of my favorite videos of all time.”

“Toni and I had been looking to do a dance-based art project together for the last few years. When CSS reached out to me about a music video, I felt like it was a great opportunity for Toni and I to do something unexpected in terms of choreography and style.”

“We wanted to do something really minimal and primitive but also allow for a bit of choreography and calisthenics to creep in.”

Credits

DirectorMatt Dilmore
Production CompanyEpoch Films
DirectorToni Basil
Executive ProducerMelissa Culligan
Executive ProducerBrielle Murray
ProducerCaleb Omens
Director of PhotographyJohn Barr
Production designerThomas Bed
StylistRebecca Blazak
Hair & Make-upJessie Bishop
ChoreographerToni Basil
EditorialArcade Edit
EditorGreg Scruton
ProducerShada Shariatzda
VFXMassMarket
VFX SupervisorMarcus Lansdell
CompositorWarren Paleos
CompositorRobert Henry
CompositorHyunjeen Kim
ColouristRicky Gausis
ColouristAmanda Ornelas
Executive ProducerEd Koenig
LabelSQE Music
Other creditsUK Rep: Jen & Alison at Las Bandas Be Brave

Promo News - 16th May 2013

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