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Sinead O'Connor '4th and Vine' by Kathryn Ferguson

Sam Hill - 30th Jan 2013

Sinead O'Connor is back with a new album ready to drop next month. In the meantime, she's released her new video for '4th and Vine' as a taster of what's to come. Directed by Kathryn Ferguson, it's an artfully done black and white promo focusing on Irish wedding customs, filmed just outside Dublin. It's also the first music video to feature Sinead herself in over ten years, as she busks in the pub at the wedding reception!

<p/> <p/> Sinead O'Connor is back with a new album ready to drop next month. In the meantime, she's released her new video for '4th and Vine' as a taster of what's to come. Directed by Kathryn Ferguson, it's an artfully done black and white promo focusing on Irish wedding customs, filmed just outside Dublin. It's also the first music video to feature Sinead herself in over ten years, as she busks in the pub at the wedding reception! "As it was a wedding song and reminded me of the traditional wedding songs I decided to look back at the now mostly defunct wedding rituals of mid century rural ireland," Kathryn explains. "Rituals like breaking the bread over the bride's head and the appearance of the anonymous strawboys used to feature heavily at most country weddings..." http://www.youtube.com/watchv=bIoi7s42lrA

"As it was a wedding song and reminded me of the traditional wedding songs I decided to look back at the now mostly defunct wedding rituals of mid century rural ireland," Kathryn explains. "Rituals like breaking the bread over the bride's head and the appearance of the anonymous strawboys used to feature heavily at most country weddings..."

<p/> <p/> Sinead O'Connor is back with a new album ready to drop next month. In the meantime, she's released her new video for '4th and Vine' as a taster of what's to come. Directed by Kathryn Ferguson, it's an artfully done black and white promo focusing on Irish wedding customs, filmed just outside Dublin. It's also the first music video to feature Sinead herself in over ten years, as she busks in the pub at the wedding reception! "As it was a wedding song and reminded me of the traditional wedding songs I decided to look back at the now mostly defunct wedding rituals of mid century rural ireland," Kathryn explains. "Rituals like breaking the bread over the bride's head and the appearance of the anonymous strawboys used to feature heavily at most country weddings..." http://www.youtube.com/watchv=bIoi7s42lrA

http://www.youtube.com/watchv=bIoi7s42lrA

Sam Hill - 30th Jan 2013

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  • Pop
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Credits

Production/Creative

Director
K
Producer
Ruth Treacy

Camera

Director of Photography
P

Art

Production designer
Mark Kilbride
Art Director
Anna Sweeney

Wardrobe

Make-up
Morna Ferguson

Casting

Cast
Isla Jeffrey

Editorial

Editor
Carly Baker

Sam Hill - 30th Jan 2013

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