David Knight - 31st Oct 2012

A story of burlap sack-wearing young lovers for Bloody Beetroots' Chronicles of a Fallen Love - featuring Faroe Islands singer Greta Svabo Bech - directed by British directing duo Mathy & Fran, who've given their love story a slight taste of the festival of All Hallow's Eve.

"Our starting point was the big haunted emotion in Chronicles of a Fallen Love," Mathy and Fran tell Promo News. "We'd seen the images in the book Haunted Air, of anonymous figures in home-made Halloween masks, and liked the idea of translating its unsettling atmosphere into something inherently romantic, set within a pastel-hued teenage world.

"It was this 'ghost' of a first love that carried the idea of an endless summer romance and haunted youth. We responded to the track's nostalgia and wanted to create a story that was sweet yet full of sadness. We shot the exteriors in Southend-on-Sea which perfectly fitted the sense of desolate romance we were aiming for."

Credits

Executive ProducerJoshua Thomas
DirectorMathy & Fran
Director of PhotographyJonas Mortensen
Camera operatorJob Reineke
EditorOliver Barron
Director's RepresentationJen Herrera
Art DirectorLucie Red
CastJoe Thornalley (NEVS Agency)
ColouristMarty McMullan
Production CompanyMrs Grey
StylistJemma Bolt and Helen Shephard (Bang Tidy Styling)

David Knight - 31st Oct 2012

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