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Scouting For Girls' Love How It Hurts by Jonnie Malachi

Jimmy Brown - 7th June 2011

Jonnie Malachi delivers a bittersweet tale of first crush, love rivals and heartache in this cute and dramatic promo for the new Scouting For Girls single Love How It Hurts.

Jonnie Malachi delivers a bittersweet tale of first crush, love rivals and heartache in this cute and dramatic promo for the new Scouting For Girls single <em>Love How It Hurts.</em> "This was a great job as Semera Khan and Sony/Epic had total faith in us," explains Malachi. "I had a free hand creatively to come up with the storyline and the label were supportive with all my casting choices. We were really lucky with our casting session - the kids were mindblowing, and their auditions knocked my socks off. The 'little badboy', Eric Dibb Fuller, has actually been playing the Artful Dodger in the West End version of <em>Oliver!</em> It was also really lucky that we could find the younger and older versions of the main roles looks-wise... "I had also just photographed the comedian Eric Lampaert for his Edinburgh comedy festival posters, so had him squarely in mind for older geek. I wanted this to be 'bittersweet' - and hopefully it has the right balance of cute sweetness, with some luvverly heartbreaking dark undertones... "Big thanks to ALL crew involved for nailing their roles 101% on a (naturally) tight budget. Special thanks to Mikey (ye ever smiling) Levelle, producer extraordinaire, and for thinking of this great part of the world, Broadstairs, for the retro 'land that time forgot' Eighties vibe. And I raise my glass to the big man on the Alexa, Monsieur Matt Fox, who captured some beautiful images and hand-held it like a champ."

"This was a great job as Semera Khan and Sony/Epic had total faith in us," explains Malachi. "I had a free hand creatively to come up with the storyline and the label were supportive with all my casting choices. We were really lucky with our casting session - the kids were mindblowing, and their auditions knocked my socks off. The 'little badboy', Eric Dibb Fuller, has actually been playing the Artful Dodger in the West End version of Oliver! It was also really lucky that we could find the younger and older versions of the main roles looks-wise...

Jonnie Malachi delivers a bittersweet tale of first crush, love rivals and heartache in this cute and dramatic promo for the new Scouting For Girls single <em>Love How It Hurts.</em> "This was a great job as Semera Khan and Sony/Epic had total faith in us," explains Malachi. "I had a free hand creatively to come up with the storyline and the label were supportive with all my casting choices. We were really lucky with our casting session - the kids were mindblowing, and their auditions knocked my socks off. The 'little badboy', Eric Dibb Fuller, has actually been playing the Artful Dodger in the West End version of <em>Oliver!</em> It was also really lucky that we could find the younger and older versions of the main roles looks-wise... "I had also just photographed the comedian Eric Lampaert for his Edinburgh comedy festival posters, so had him squarely in mind for older geek. I wanted this to be 'bittersweet' - and hopefully it has the right balance of cute sweetness, with some luvverly heartbreaking dark undertones... "Big thanks to ALL crew involved for nailing their roles 101% on a (naturally) tight budget. Special thanks to Mikey (ye ever smiling) Levelle, producer extraordinaire, and for thinking of this great part of the world, Broadstairs, for the retro 'land that time forgot' Eighties vibe. And I raise my glass to the big man on the Alexa, Monsieur Matt Fox, who captured some beautiful images and hand-held it like a champ."

"I had also just photographed the comedian Eric Lampaert for his Edinburgh comedy festival posters, so had him squarely in mind for older geek. I wanted this to be 'bittersweet' - and hopefully it has the right balance of cute sweetness, with some luvverly heartbreaking dark undertones...

Jonnie Malachi delivers a bittersweet tale of first crush, love rivals and heartache in this cute and dramatic promo for the new Scouting For Girls single <em>Love How It Hurts.</em> "This was a great job as Semera Khan and Sony/Epic had total faith in us," explains Malachi. "I had a free hand creatively to come up with the storyline and the label were supportive with all my casting choices. We were really lucky with our casting session - the kids were mindblowing, and their auditions knocked my socks off. The 'little badboy', Eric Dibb Fuller, has actually been playing the Artful Dodger in the West End version of <em>Oliver!</em> It was also really lucky that we could find the younger and older versions of the main roles looks-wise... "I had also just photographed the comedian Eric Lampaert for his Edinburgh comedy festival posters, so had him squarely in mind for older geek. I wanted this to be 'bittersweet' - and hopefully it has the right balance of cute sweetness, with some luvverly heartbreaking dark undertones... "Big thanks to ALL crew involved for nailing their roles 101% on a (naturally) tight budget. Special thanks to Mikey (ye ever smiling) Levelle, producer extraordinaire, and for thinking of this great part of the world, Broadstairs, for the retro 'land that time forgot' Eighties vibe. And I raise my glass to the big man on the Alexa, Monsieur Matt Fox, who captured some beautiful images and hand-held it like a champ."

"Big thanks to ALL crew involved for nailing their roles 101% on a (naturally) tight budget. Special thanks to Mikey (ye ever smiling) Levelle, producer extraordinaire, and for thinking of this great part of the world, Broadstairs, for the retro 'land that time forgot' Eighties vibe. And I raise my glass to the big man on the Alexa, Monsieur Matt Fox, who captured some beautiful images and hand-held it like a champ."

Jonnie Malachi delivers a bittersweet tale of first crush, love rivals and heartache in this cute and dramatic promo for the new Scouting For Girls single <em>Love How It Hurts.</em> "This was a great job as Semera Khan and Sony/Epic had total faith in us," explains Malachi. "I had a free hand creatively to come up with the storyline and the label were supportive with all my casting choices. We were really lucky with our casting session - the kids were mindblowing, and their auditions knocked my socks off. The 'little badboy', Eric Dibb Fuller, has actually been playing the Artful Dodger in the West End version of <em>Oliver!</em> It was also really lucky that we could find the younger and older versions of the main roles looks-wise... "I had also just photographed the comedian Eric Lampaert for his Edinburgh comedy festival posters, so had him squarely in mind for older geek. I wanted this to be 'bittersweet' - and hopefully it has the right balance of cute sweetness, with some luvverly heartbreaking dark undertones... "Big thanks to ALL crew involved for nailing their roles 101% on a (naturally) tight budget. Special thanks to Mikey (ye ever smiling) Levelle, producer extraordinaire, and for thinking of this great part of the world, Broadstairs, for the retro 'land that time forgot' Eighties vibe. And I raise my glass to the big man on the Alexa, Monsieur Matt Fox, who captured some beautiful images and hand-held it like a champ."

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Jimmy Brown - 7th June 2011

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Credits

Production/Creative

Director
Jonnie Malachi
Production Company
Shameless
Executive Producer
Mikey Levelle

Camera

Director of Photography
M

Lighting/Grip

Gaffer
Paul Allen

Art

Art Director
Marcus Sharp

Wardrobe

Stylist
Emma Lamp
Make-up
Danielle Argent

Casting

Cast

Editorial

Editor
Speade
Editor
Johnny Rayner

Grading

Colourist
James Tillett

Commission

Commissioner
Semera Khan

Jimmy Brown - 7th June 2011

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