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"3 Dreams Of Black" - an interactive music video for Danger Mouse and Daniele Luppi's Black by Chris Milk

"3 Dreams Of Black" - an interactive music video for Danger Mouse and Daniele Luppi's Black by Chris Milk

David Knight - 13th May 2011

Just like the Johnny Cash Project and Wilderness, this combines an immediate interactive experience for the user with the ability to make a contribution to an ongoing creative project. With Johnny Cash it was drawings, and with Wilderness it was writing postcards. With <em>3 Dreams</em> its the ability to build models in 3D, with groundbreaking software built into the website - courtesy of Google. As with the previous two, <em>3 Dreams Of Black</em> has been developed in collaboration with Aaron Koblin of the Google Creative Lab, and as with The Wilderness Downtown it involves brand new Google-developed technology - and best enjoyed via Chrome, Google's own browser. That technology is <a href="http://en.wikipedia.org/wiki/WebGL" target="_blank">WebGL</a>, which brings hardware-accelerated 3D graphics to the browser. WebGL in modern browsers like Chrome enables users to interact with 3D experiences with no need for additional software. What's more Google has also made all the code <a href="http://www.ro.me/tech" target="_blank">completely open and available for experimentation</a>. The 'video' part of <em>3 Dreams of Black</em> is a voyage through three dreamworlds of Temple - a girl born after the Apocalypse, told through rich 2D drawings and animations that are interspersed with interactive 3D sequences. At various points in this web experience, users can take control with their computer's mouse for a journey through the unfolding narrative. In addition, users are able to contribute to the dream by creating their own relics using the 3D model creator. <p/> Some of the best user creations will be integrated into the experience and become a part of others' "3 Dreams" exploration. For Milk, this film experience is just the first stage of a longterm project to develop ROME - featuring Jack White and (as on this track) Norah Jones on vocals - as a 'transmedia' audio-visual experience. "This is the first chapter of a really exciting journey," he says. "I have a philosophy about telling stories through multiple channels, which is a big part of this project. We are far-more-sophisticated media-consuming beings than we were ten years ago. We have greater capacity for tracking complex stories on multiple platforms for longer periods of time." 3 Dreams Of Black: <a href="http://www.ro.me/" taret="_blank">here</a>

Just like the Johnny Cash Project and Wilderness, this combines an immediate interactive experience for the user with the ability to make a contribution to an ongoing creative project. With Johnny Cash it was drawings, and with Wilderness it was writing postcards. With 3 Dreams its the ability to build models in 3D, with groundbreaking software built into the website - courtesy of Google.

Just like the Johnny Cash Project and Wilderness, this combines an immediate interactive experience for the user with the ability to make a contribution to an ongoing creative project. With Johnny Cash it was drawings, and with Wilderness it was writing postcards. With <em>3 Dreams</em> its the ability to build models in 3D, with groundbreaking software built into the website - courtesy of Google. As with the previous two, <em>3 Dreams Of Black</em> has been developed in collaboration with Aaron Koblin of the Google Creative Lab, and as with The Wilderness Downtown it involves brand new Google-developed technology - and best enjoyed via Chrome, Google's own browser. That technology is <a href="http://en.wikipedia.org/wiki/WebGL" target="_blank">WebGL</a>, which brings hardware-accelerated 3D graphics to the browser. WebGL in modern browsers like Chrome enables users to interact with 3D experiences with no need for additional software. What's more Google has also made all the code <a href="http://www.ro.me/tech" target="_blank">completely open and available for experimentation</a>. The 'video' part of <em>3 Dreams of Black</em> is a voyage through three dreamworlds of Temple - a girl born after the Apocalypse, told through rich 2D drawings and animations that are interspersed with interactive 3D sequences. At various points in this web experience, users can take control with their computer's mouse for a journey through the unfolding narrative. In addition, users are able to contribute to the dream by creating their own relics using the 3D model creator. <p/> Some of the best user creations will be integrated into the experience and become a part of others' "3 Dreams" exploration. For Milk, this film experience is just the first stage of a longterm project to develop ROME - featuring Jack White and (as on this track) Norah Jones on vocals - as a 'transmedia' audio-visual experience. "This is the first chapter of a really exciting journey," he says. "I have a philosophy about telling stories through multiple channels, which is a big part of this project. We are far-more-sophisticated media-consuming beings than we were ten years ago. We have greater capacity for tracking complex stories on multiple platforms for longer periods of time." 3 Dreams Of Black: <a href="http://www.ro.me/" taret="_blank">here</a>

As with the previous two, 3 Dreams Of Black has been developed in collaboration with Aaron Koblin of the Google Creative Lab, and as with The Wilderness Downtown it involves brand new Google-developed technology - and best enjoyed via Chrome, Google's own browser.

Just like the Johnny Cash Project and Wilderness, this combines an immediate interactive experience for the user with the ability to make a contribution to an ongoing creative project. With Johnny Cash it was drawings, and with Wilderness it was writing postcards. With <em>3 Dreams</em> its the ability to build models in 3D, with groundbreaking software built into the website - courtesy of Google. As with the previous two, <em>3 Dreams Of Black</em> has been developed in collaboration with Aaron Koblin of the Google Creative Lab, and as with The Wilderness Downtown it involves brand new Google-developed technology - and best enjoyed via Chrome, Google's own browser. That technology is <a href="http://en.wikipedia.org/wiki/WebGL" target="_blank">WebGL</a>, which brings hardware-accelerated 3D graphics to the browser. WebGL in modern browsers like Chrome enables users to interact with 3D experiences with no need for additional software. What's more Google has also made all the code <a href="http://www.ro.me/tech" target="_blank">completely open and available for experimentation</a>. The 'video' part of <em>3 Dreams of Black</em> is a voyage through three dreamworlds of Temple - a girl born after the Apocalypse, told through rich 2D drawings and animations that are interspersed with interactive 3D sequences. At various points in this web experience, users can take control with their computer's mouse for a journey through the unfolding narrative. In addition, users are able to contribute to the dream by creating their own relics using the 3D model creator. <p/> Some of the best user creations will be integrated into the experience and become a part of others' "3 Dreams" exploration. For Milk, this film experience is just the first stage of a longterm project to develop ROME - featuring Jack White and (as on this track) Norah Jones on vocals - as a 'transmedia' audio-visual experience. "This is the first chapter of a really exciting journey," he says. "I have a philosophy about telling stories through multiple channels, which is a big part of this project. We are far-more-sophisticated media-consuming beings than we were ten years ago. We have greater capacity for tracking complex stories on multiple platforms for longer periods of time." 3 Dreams Of Black: <a href="http://www.ro.me/" taret="_blank">here</a>

That technology is WebGL, which brings hardware-accelerated 3D graphics to the browser. WebGL in modern browsers like Chrome enables users to interact with 3D experiences with no need for additional software. What's more Google has also made all the code completely open and available for experimentation.

Just like the Johnny Cash Project and Wilderness, this combines an immediate interactive experience for the user with the ability to make a contribution to an ongoing creative project. With Johnny Cash it was drawings, and with Wilderness it was writing postcards. With <em>3 Dreams</em> its the ability to build models in 3D, with groundbreaking software built into the website - courtesy of Google. As with the previous two, <em>3 Dreams Of Black</em> has been developed in collaboration with Aaron Koblin of the Google Creative Lab, and as with The Wilderness Downtown it involves brand new Google-developed technology - and best enjoyed via Chrome, Google's own browser. That technology is <a href="http://en.wikipedia.org/wiki/WebGL" target="_blank">WebGL</a>, which brings hardware-accelerated 3D graphics to the browser. WebGL in modern browsers like Chrome enables users to interact with 3D experiences with no need for additional software. What's more Google has also made all the code <a href="http://www.ro.me/tech" target="_blank">completely open and available for experimentation</a>. The 'video' part of <em>3 Dreams of Black</em> is a voyage through three dreamworlds of Temple - a girl born after the Apocalypse, told through rich 2D drawings and animations that are interspersed with interactive 3D sequences. At various points in this web experience, users can take control with their computer's mouse for a journey through the unfolding narrative. In addition, users are able to contribute to the dream by creating their own relics using the 3D model creator. <p/> Some of the best user creations will be integrated into the experience and become a part of others' "3 Dreams" exploration. For Milk, this film experience is just the first stage of a longterm project to develop ROME - featuring Jack White and (as on this track) Norah Jones on vocals - as a 'transmedia' audio-visual experience. "This is the first chapter of a really exciting journey," he says. "I have a philosophy about telling stories through multiple channels, which is a big part of this project. We are far-more-sophisticated media-consuming beings than we were ten years ago. We have greater capacity for tracking complex stories on multiple platforms for longer periods of time." 3 Dreams Of Black: <a href="http://www.ro.me/" taret="_blank">here</a>

The 'video' part of 3 Dreams of Black is a voyage through three dreamworlds of Temple - a girl born after the Apocalypse, told through rich 2D drawings and animations that are interspersed with interactive 3D sequences. At various points in this web experience, users can take control with their computer's mouse for a journey through the unfolding narrative. In addition, users are able to contribute to the dream by creating their own relics using the 3D model creator.

Just like the Johnny Cash Project and Wilderness, this combines an immediate interactive experience for the user with the ability to make a contribution to an ongoing creative project. With Johnny Cash it was drawings, and with Wilderness it was writing postcards. With <em>3 Dreams</em> its the ability to build models in 3D, with groundbreaking software built into the website - courtesy of Google. As with the previous two, <em>3 Dreams Of Black</em> has been developed in collaboration with Aaron Koblin of the Google Creative Lab, and as with The Wilderness Downtown it involves brand new Google-developed technology - and best enjoyed via Chrome, Google's own browser. That technology is <a href="http://en.wikipedia.org/wiki/WebGL" target="_blank">WebGL</a>, which brings hardware-accelerated 3D graphics to the browser. WebGL in modern browsers like Chrome enables users to interact with 3D experiences with no need for additional software. What's more Google has also made all the code <a href="http://www.ro.me/tech" target="_blank">completely open and available for experimentation</a>. The 'video' part of <em>3 Dreams of Black</em> is a voyage through three dreamworlds of Temple - a girl born after the Apocalypse, told through rich 2D drawings and animations that are interspersed with interactive 3D sequences. At various points in this web experience, users can take control with their computer's mouse for a journey through the unfolding narrative. In addition, users are able to contribute to the dream by creating their own relics using the 3D model creator. <p/> Some of the best user creations will be integrated into the experience and become a part of others' "3 Dreams" exploration. For Milk, this film experience is just the first stage of a longterm project to develop ROME - featuring Jack White and (as on this track) Norah Jones on vocals - as a 'transmedia' audio-visual experience. "This is the first chapter of a really exciting journey," he says. "I have a philosophy about telling stories through multiple channels, which is a big part of this project. We are far-more-sophisticated media-consuming beings than we were ten years ago. We have greater capacity for tracking complex stories on multiple platforms for longer periods of time." 3 Dreams Of Black: <a href="http://www.ro.me/" taret="_blank">here</a>

Some of the best user creations will be integrated into the experience and become a part of others' "3 Dreams" exploration. For Milk, this film experience is just the first stage of a longterm project to develop ROME - featuring Jack White and (as on this track) Norah Jones on vocals - as a 'transmedia' audio-visual experience.

Just like the Johnny Cash Project and Wilderness, this combines an immediate interactive experience for the user with the ability to make a contribution to an ongoing creative project. With Johnny Cash it was drawings, and with Wilderness it was writing postcards. With <em>3 Dreams</em> its the ability to build models in 3D, with groundbreaking software built into the website - courtesy of Google. As with the previous two, <em>3 Dreams Of Black</em> has been developed in collaboration with Aaron Koblin of the Google Creative Lab, and as with The Wilderness Downtown it involves brand new Google-developed technology - and best enjoyed via Chrome, Google's own browser. That technology is <a href="http://en.wikipedia.org/wiki/WebGL" target="_blank">WebGL</a>, which brings hardware-accelerated 3D graphics to the browser. WebGL in modern browsers like Chrome enables users to interact with 3D experiences with no need for additional software. What's more Google has also made all the code <a href="http://www.ro.me/tech" target="_blank">completely open and available for experimentation</a>. The 'video' part of <em>3 Dreams of Black</em> is a voyage through three dreamworlds of Temple - a girl born after the Apocalypse, told through rich 2D drawings and animations that are interspersed with interactive 3D sequences. At various points in this web experience, users can take control with their computer's mouse for a journey through the unfolding narrative. In addition, users are able to contribute to the dream by creating their own relics using the 3D model creator. <p/> Some of the best user creations will be integrated into the experience and become a part of others' "3 Dreams" exploration. For Milk, this film experience is just the first stage of a longterm project to develop ROME - featuring Jack White and (as on this track) Norah Jones on vocals - as a 'transmedia' audio-visual experience. "This is the first chapter of a really exciting journey," he says. "I have a philosophy about telling stories through multiple channels, which is a big part of this project. We are far-more-sophisticated media-consuming beings than we were ten years ago. We have greater capacity for tracking complex stories on multiple platforms for longer periods of time." 3 Dreams Of Black: <a href="http://www.ro.me/" taret="_blank">here</a>

"This is the first chapter of a really exciting journey," he says. "I have a philosophy about telling stories through multiple channels, which is a big part of this project. We are far-more-sophisticated media-consuming beings than we were ten years ago. We have greater capacity for tracking complex stories on multiple platforms for longer periods of time."

Just like the Johnny Cash Project and Wilderness, this combines an immediate interactive experience for the user with the ability to make a contribution to an ongoing creative project. With Johnny Cash it was drawings, and with Wilderness it was writing postcards. With <em>3 Dreams</em> its the ability to build models in 3D, with groundbreaking software built into the website - courtesy of Google. As with the previous two, <em>3 Dreams Of Black</em> has been developed in collaboration with Aaron Koblin of the Google Creative Lab, and as with The Wilderness Downtown it involves brand new Google-developed technology - and best enjoyed via Chrome, Google's own browser. That technology is <a href="http://en.wikipedia.org/wiki/WebGL" target="_blank">WebGL</a>, which brings hardware-accelerated 3D graphics to the browser. WebGL in modern browsers like Chrome enables users to interact with 3D experiences with no need for additional software. What's more Google has also made all the code <a href="http://www.ro.me/tech" target="_blank">completely open and available for experimentation</a>. The 'video' part of <em>3 Dreams of Black</em> is a voyage through three dreamworlds of Temple - a girl born after the Apocalypse, told through rich 2D drawings and animations that are interspersed with interactive 3D sequences. At various points in this web experience, users can take control with their computer's mouse for a journey through the unfolding narrative. In addition, users are able to contribute to the dream by creating their own relics using the 3D model creator. <p/> Some of the best user creations will be integrated into the experience and become a part of others' "3 Dreams" exploration. For Milk, this film experience is just the first stage of a longterm project to develop ROME - featuring Jack White and (as on this track) Norah Jones on vocals - as a 'transmedia' audio-visual experience. "This is the first chapter of a really exciting journey," he says. "I have a philosophy about telling stories through multiple channels, which is a big part of this project. We are far-more-sophisticated media-consuming beings than we were ten years ago. We have greater capacity for tracking complex stories on multiple platforms for longer periods of time." 3 Dreams Of Black: <a href="http://www.ro.me/" taret="_blank">here</a>

3 Dreams Of Black: here

David Knight - 13th May 2011

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Credits

Production/Creative

Director
Chris Milk
Producer
Marcus Ivarsson
Production Company
Radical Media
Executive Producer
Jennifer He
1st AD
Chef Roussel

Camera

Director of Photography
M

Art

Production designer
Chris DiLeo

Editorial

Editor
Livio Sanchez

Grading

Colourist
Dave Hussey

Misc

Line Producer
Ari Palitz
Assistant Editor
He
Online
Kyle Jackson

David Knight - 13th May 2011

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