With the IKEA-sponsored version of Jona Lewie's Always In The Kitchen At Parties turning up on Best Ads of the Year lists everywhere, here's Kim Gehrig latest crowd-pleaser, skirting the border …
Satisfaction – The Remake for Equal PayDay by Raf Reyntjes
People used to forge masterpieces - and Dougal Wilson's vid for Benni Benassi's Satisfaction happens to be a masterpiece of Noughties dance vids. So now here's Raf Reyntjes lovingly-crafted recreation of the video - with an important difference.
This time round, the girls are a bit older. Which makes it very funny - or hard to watch, depending on how you feel about seventy year old ladies wielding power tools whilst wearing hot pants.
Its all for a perfectly good cause, thankfully: Equal PayDay. In fact, it's a stonking way of highlighting the important issue of inequitable gender wage differentials. In Belgium.
|Production Company||Rabbit Content|
|Director's Representation||Mortier Brigade|
It's just another brain-warpingly complicated, massively time-consuming, but ultimately genius piece of animation - this time from Japanese artist Takeuchi Taijin.
Here's that rare thing, a proper modern protest song - from a young guy from Loughborough who works on the bins.
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