David Knight - 9th Feb 2010

Anthony Dickenson's beautiful in-camera photographic effects work has translated seamlessly to the new big Nike viral, out of Wieden + Kennedy, for the new T6 Laser III boots, designed to improve power and accuracy.

Hit The Target, created by Phil Monks and Mike Cuthell, and creatively directed by Stuart Harkness, transforms Wayne Rooney's shooting practice into a Mission Impossible-style laser challenge - controlled by fellow striker and worthy adversary Fernando Torres. In a stylised environment, fast-paced movement mixes with slow-motion contact between boot and ball, all set to a dubstep soundtrack from 16 Bit.

It's not hard to see how Anthony's previous videos, like Kap Bambino, made him the right choice to make this. All in all, it's a brilliant demonstration of a couple of formidable players. One is in the form of his life, and looking forward to a big summer; the other is playing at Villa tomorrow night.

Watch 'Nike’s Hit The Target by Anthony Dickenson' here

Credits

DirectorAnthony Dickenson
Production CompanyPulse Films
ProducerMark Harbour
EditorPaul Hardcastle
Post ProducerTime Based Arts
Director's RepresentationWieden+Kennedy, London

David Knight - 9th Feb 2010

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