David Knight - 26th June 2008

Poor old Lily Cole. She and several of her lovely model pals are being imaginatively despatched by some cruel maniac who might well possibly be George Michael.

Sorry, I mean Bobby Gillespie - even though Kim Gehrig's highly enjoyable lurid romp could easily be interpreted (by me) as a wonderfully perverted distortion of George's famous yet unspeakably boring model-fest video for Freedom all those years ago.

However, as Kim explains below, it was really inspired by Italian horror movies.[pay]

Kim Gehrig on making the video for Primal Scream's Can't Go Back

"When I was researching this video I spent an entire weekend locked up in my flat watching Italian horror movies. I was home alone and by Sunday night I was so completely freaked out, I couldn't even go to the shop for milk, and had to drink black coffee...

"Bobby was so great to work with. He really got into the idea - although he was pretty keen to be the one to kill the girls himself, and it took a little while to talk him round!

"Bobby is very original in the way he performs and incredibly compelling to watch. The idea of the coloured light corridor was to give him an unusual stage on which to perform. I wanted him to be the central force in the video, and for it to feel like he was almost willing the deaths.

"Katy England styled the video and we went for a subtle 70's vibe. We managed to get great models to star in the deaths - Lily Cole, Alice Dellal, Rosemary Fergusson and Kiera Gormley. Very easy on the eye, and by the way big up the fabulous hair and make-up team of Petros Petrohilos and Eamonn Hughes.

"We shot the video in this really fucked up location; it used to be a training school for monks and while I'm not normally superstitious, it was quite creepy to see all these rooms with the shape of faded crosses on the walls. They also train police dogs there as well, so you never knew what might happen as you walked around the corner...

"The final image of each death was really important. I wanted each one to be almost like the murderer was an artist creating images. I think Lily's chandelier hat is my favourite.

"Tom Townend and I got into the 'giallo' mood with the colourful lighting. We wanted to use strong colours, a bit psychedelic without it becoming too sickly. The art direction, by Gregg Shoulder, also had that retro feel. The most difficult thing was probably constructing the rig for the chandelier to land on Lily's head."[/pay]

Watch 'Primal Scream’s Can’t Go Back by Kim Gehrig' here

PRO Credits


Production CompanyAcademy Films
DirectorKim Gehrig
ProducerSally Campbell
Director of PhotographyTom Townend
Art DirectorGregg Shoulder
HairEamonn Hughes
Make-upPetros Petrohilos
EditorJohn McManus
ColouristAdam Scott / Seamus O'Kane
OnlineThe Mill
CommissionerTim Nash

David Knight - 26th June 2008

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