Editor

Viktor Skogqvist

Mats Udd reunites with folk duo First Aid Kit&nbsp;to direct the breezy promo for Turning Onto You.&nbsp;Udd's latest collab with the sweetly harmonising&nbsp;Söderberg sisters&nbsp;takes place at a 1970s&nbsp;house party, complete with authentic, era-specific art direction and styling, and an overall sense of feelgood nostalgia.&nbsp;Popping up in different rooms around the house, the two sisters are captivating in their performances, and lend a cheery vibe to the whole concept.&nbsp;

Sebastian Selmer

Martin Hedlund

Karin Smeds

Evelina Ulvinen

Mats Udd

Agnes Ahlstedt

Slutet är Nära

Fredrik Nordesjö

Alexandros Bakos

Max Dewoon

Henrik Gallardo

Tony Lundström

Jeanette Törnqvist

Ali Alsalem

Jonatan Qvist

Columbia Records / Sony Music

First Aid Kit 'Turning Onto You' by Mats Udd

First Aid Kit - Turning Onto You (Official Video)

Sister-duo First Aid Kit get back together with long-time collaborator Mats Udd for Angel, the first release from the new album, referencing classic visuals to highlight their gorgeous harmonies.Mixing studio performance set-ups with Super 8mm-shot exteriors, it's a warmly nostalgic treatment with subtle traces of humour, and homage. There is definitely a bit of ABBA in there...&nbsp;

Lina Klerehag

Magnus Karlsson

Johnny Isaksson

Lisa Sander

Moona Narancic

Mikael Hallmans

Slutet Take Out

Columbia Records Usa

First Aid Kit 'Angel' by Mats Udd

First-Aid-Kit-'Angel'-by-Mats-Udd

Mats Udd plays it straight - well, almost - in this glossy performance video for Swedish singer&nbsp;Sarah Klang.Just as the song Creamy Blue harks back to a golden age of country pop, Klang dons chiffon under studio lights and Udd pulls out the filters to recreate the look of a Kate Bush appearance on a&nbsp;light entertainment TV show in the '80s.With a song played for full-on sincerity - Klang's style is not dissimilar to her friends First Aid Kit, who she has supported on tour - Udd's aims for pastiche without overplaying the comedy.

Sweden

Mark Dexter

Johan Calissendorff

Pangur Music

Country

Sarah Klang 'Creamy Blue' by Mats Udd

Sarah-Klang-'Creamy-Blue'-by-Mats-Udd

Mats Udd latest collaboration&nbsp;with First Aid Kit employs the visual techniques, scenarios and lighting of &#39;70s horror movies of the Dario Argento variety. But Udd opts to use these stylistic tropes&nbsp;for the purpose of creating mystery and atmosphere&nbsp;rather than sheer terror.With an all-female cast&nbsp;dabbling with the occult, it&#39;s only a mattter of time before something supernatural happens. Ultimately the setting serves the personalities and harmonies of the&nbsp;Söderberg sisters performing the plaintive Rebel Heart.

Martin Grimlund

Petra Krigström

Felix Lind

Sofie Bällstav

Jesper Wahlqvist

Hugo Nilsson

Samuel Gonzales

Pia Wallin

Mikaela Hållén

Sandra Svensson

Johanna Nomiey

Martin Steinberg

Patrik Janson

Columbia Records

First Aid Kit 'Rebel Heart' by Mats Udd

First-Aid-Kit-'Rebel-Heart'-by-Mats-Udd

First Aid Kit fulfill a long-held fantasy&nbsp;in their latest video. They get to go to the prom.&nbsp;For Fireworks, Mats Udd follows up&nbsp;his Sliding Doors-inspired video for It&#39;s A Shame by dropping&nbsp;Klara and Johanna Söderberg&nbsp;at an Eighties-style high school prom, then adds a distinctly supernatural element.&nbsp;&nbsp;In a statement, the Swedish folk duo said they&#39;ve &quot;always loved the idea of American high school proms,&quot; though they were never able to experience one in real life. &quot;It was incredible to get to recreate one in our hometown of Stockholm,&quot; they added. &quot;Aesthetically it&#39;s such a different look from our previous video &ndash; it was fun to go full Eighties mode. We got to dress up our friends and our mom in full on retro looks. We had a blast shooting this video and found out &#39;Fireworks&#39; is a great song to slow dance to.&quot;

Alina Grön

Peter Övgård

Sarah Grundén, Amanda Svensson

Sandra Svensson, Charlotte Suden Barbotin

Martin Steinberg, Nicke Jacobsson

Saul Levitz

First Aid Kit 'Fireworks' by Mats Udd

First-Aid-Kit-'Fireworks'-by-Mats-Udd

After making three videos, shooting live gigs and a documentary,&nbsp;it&#39;s been six years since Mats Udd last worked with First Aid Kit. Now he&#39;s marked their reunion with a real gem.In side-by-side, stereoscopic vision, the Söderberg sisters take the same trip, walk the same streets, meet the same busking band, go bowling. But their experiences are very different: Johanna has a magical time; Klara has a total stinker.&nbsp;All the time, they are both singing the track It&#39;s A Shame, in their&nbsp;unmistakeable harmonic style. W, where the Swedish folk-pop duo&#39;s video was premiered, reports that it was inspired by the movie&nbsp;Sliding Doors. And old video-heads may be drawn to remember the&nbsp;<a href="https://www.youtube.com/watch?v=EN9auBn6Jys">Gondry classic for Cibo Matto</a>. But the fact that we&#39;re not looking at two identical Gwyneth types arguably adds a bit of controversy here.&nbsp;Johanna is the &#39;pretty&#39; sister, and she gets to glide through snowflakes;&nbsp;Klara does not have the same conventionally attractive looks, and she gets drenched. Would it work just as well if it was the other way around?&nbsp;Perhaps it&#39;s an idea that you could only do if you know your subjects very well, as Mats Udd does.

United States

Cyndie Léa Vintilescu

First Aid Kit 'It's A Shame' by Mats Udd

First-Aid-Kit-'It's-A-Shame'-by-Mats

Following on from their excellent collaboration for <a href="http://www.promonews.tv/videos/2016/09/01/firefox-ak-heart-mine-mats-udd" target="_blank">Heart Of Mine</a>, Mats Udd reunites with Swedish musician Andrea Kellerman - aka Firefox AK &ndash; for Wildfire.&nbsp;Hazily lo-fi&nbsp;footage of Kellerman on the move in New York City is intercut with a much sleeker, sexy, scarlet scene: the artist half-naked with her man. These are the memories that haunt her as she travels around, from Manhattan to Coney Island.&nbsp;&nbsp;&quot;The song is about that feeling, when all-consuming desire grabs you, and becomes destructive instead of beautiful,&quot; says&nbsp;Udd, who shot the NYC footage on a number of formats including Super 8mm (50D Och 500T), MiniDV and VHS.&nbsp;Their second collaboration is well-timed: it arrives a few weeks after their last collaboration won a prize at the 2017 Berlin Music Video Awards.

Focus Film

Martina Ledinsky

Razzia Records

Firefox AK 'Wildfire' by Mats Udd

Firefox-Ak-'Wildfire'-by-Mats-Udd

Mats Udd delivers an otherworldly dance film for Swedish electronic artist Vanbot. With gloomy lighting in an eerie-looking location and some striking mirror work and production design, the dance and performance video transforms into a strange ethereal, disorienting journey. It&#39;s mesmerising stuff.&quot;The video for was shot outside of Stockholm in an old military camp,&quot; explains Udd. &quot;I wanted to create a video that deals with space and time and focused on two people colliding.&quot;Vanbot, aka Ester Ideskog (who also produced the video),&nbsp;has commented that the song was written and recorded on the Trans-Siberian Railway. Being on that train &quot;moved her existence to a surreal, parallel place. [So] We wanted the video to move in a landscape untangled from time and in an indefinable space.&rdquo;&nbsp;

Ester Ideskog

Arkiv Film

Daniel Forsvik

Oskar Kullander

Sophie Rockwell

Malin Louai

Nicke Jakobsson

Vanbot 'Collide' by Mats Udd

Vanbot-'Collide-(krasnoyarsk)'-by-Mats-Udd

Swedish postrock band Hunt join forces with Mats Udd for the promo to Reset Your Bones.Shot in an abandoned house on the outskirts of Stockholm - previously used as headquarters for the Russian embassy - Mats makes use of the furnishings and items left behind by the Russians, delivering a beautifully atmospheric piece punctuated by the relentless snowfall...

Hunt

Tommy Olsson

Nicke Jacobsson

Peder Bergstrand

Kning Disk

Hunt ft Andrea Gibson 'Reset Your Bones' by Mats Udd

Hunt-Feat-Andrea-Gibson-'Reset-Your-Bones'-by-Mats-Udd

Shot in Sweden, Mats Udd contrasts the upbeat Ghost by Claptone with some haunting and mythical imagery.A young girl take to the forest in her campervan to&nbsp;go pretend&nbsp;hunting with stuffed animals for company, only to meet a mysterious dark figure...&nbsp;

Viktor Skogqvist

Editor

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