David Knight - 11th Sept 2018

Mats Udd latest collaboration with First Aid Kit employs the visual techniques, scenarios and lighting of '70s horror movies of the Dario Argento variety. But Udd opts to use these stylistic tropes for the purpose of creating mystery and atmosphere rather than sheer terror.

With an all-female cast dabbling with the occult, it's only a mattter of time before something supernatural happens. Ultimately the setting serves the personalities and harmonies of the Söderberg sisters performing the plaintive Rebel Heart.


"We wanted to create a dreamy and mysterious world. It's an homage to old '70s horror films and the aesthetics of that era. Rebel Heart was written in the desert after a night of experimenting with an Oujia Board and other occult-themed board games. We thought the video should reflect that.

"It's a song about identity and femininity. It's about the destroyer we all have inside of us, that dark force that wants to take over. We wanted to only feature women in the video - the red moon represents a sense of Sisterhood."


DirectorMats Udd
ProducerMartin Grimlund
Production CompanySlutet är Nära
Executive ProducerPetra Krigström
Executive ProducerAlexandros Bakos
Production ManagerFelix Lind
1st ADSofie Bällstav
Director of PhotographyViktor Skogqvist
Focus PullerJesper Wahlqvist
2nd ACHugo Nilsson
GafferSamuel Gonzales
Art DirectorPia Wallin
WardrobeMikaela Hållén
HairSandra Svensson
Make-upJohanna Nomiey
EditorMikael Hallmans
ColouristMartin Steinberg
VFXPatrik Janson
LabelColumbia Records
Other creditsBest Boy. Felix Samuelsson Stedicam Operator. Nestor Salazar Key Grip. Dan Svan Fad. Alina Grön Assistant Set Designer. Julia Branting SFX. Svenska Stundgruppen Stunt Coordinator. Johan Lindqvist Stunt Assistant. Nicklas Hansson Titles. Peder Bergstrand PA. Julira Strandell & Johan Gustafsson Catering. Johanna I Köket.

David Knight - 11th Sept 2018

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