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First Aid Kit 'Rebel Heart' by Mats Udd

David Knight - 11th Sept 2018

Mats Udd latest collaboration with First Aid Kit employs the visual techniques, scenarios and lighting of '70s horror movies of the Dario Argento variety. But Udd opts to use these stylistic tropes for the purpose of creating mystery and atmosphere rather than sheer terror.

With an all-female cast dabbling with the occult, it's only a mattter of time before something supernatural happens. Ultimately the setting serves the personalities and harmonies of the Söderberg sisters performing the plaintive Rebel Heart.

MATS UDD:

"We wanted to create a dreamy and mysterious world. It's an homage to old '70s horror films and the aesthetics of that era. Rebel Heart was written in the desert after a night of experimenting with an Oujia Board and other occult-themed board games. We thought the video should reflect that.

"It's a song about identity and femininity. It's about the destroyer we all have inside of us, that dark force that wants to take over. We wanted to only feature women in the video - the red moon represents a sense of Sisterhood."

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David Knight - 11th Sept 2018

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Credits

Production/Creative

Director
Mats Udd
Producer
Martin Grimlund
Production Company
Slutet är Nära
Executive Producer
Petra Krigström
Executive Producer
Alexandros Bakos
Production Manager
Felix Lind
1st AD
Sofie Bällstav

Camera

Director of Photography
Viktor Skogqvist
Focus Puller
Jesper Wahlqvist
2nd AC
Hugo Nilsson

Lighting/Grip

Gaffer
Samuel Gonzales

Art

Art Director
Pia Wallin

Editorial

Editor
Mikael Hallmans

Grading

Colourist
Martin Steinberg

Commission

Label
Columbia Records

Other credits

Best Boy. Felix Samuelsson

Stedicam Operator. Nestor Salazar

Key Grip. Dan Svan

Fad. Alina Grön

Assistant Set Designer. Julia Branting

SFX. Svenska Stundgruppen

Stunt Coordinator. Johan Lindqvist

Stunt Assistant. Nicklas Hansson

Titles. Peder Bergstrand

PA. Julira Strandell & Johan Gustafsson

Catering. Johanna I Köket.

David Knight - 11th Sept 2018

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