First Aid Kit 'Rebel Heart' by Mats Udd
Mats Udd latest collaboration with First Aid Kit employs the visual techniques, scenarios and lighting of '70s horror movies of the Dario Argento variety. But Udd opts to use these stylistic tropes for the purpose of creating mystery and atmosphere rather than sheer terror.
With an all-female cast dabbling with the occult, it's only a mattter of time before something supernatural happens. Ultimately the setting serves the personalities and harmonies of the Söderberg sisters performing the plaintive Rebel Heart.
MATS UDD:
"We wanted to create a dreamy and mysterious world. It's an homage to old '70s horror films and the aesthetics of that era. Rebel Heart was written in the desert after a night of experimenting with an Oujia Board and other occult-themed board games. We thought the video should reflect that.
"It's a song about identity and femininity. It's about the destroyer we all have inside of us, that dark force that wants to take over. We wanted to only feature women in the video - the red moon represents a sense of Sisterhood."
Credits
Director | Mats Udd |
Producer | Martin Grimlund |
Production Company | Slutet är Nära |
Executive Producer | Petra Krigström |
Executive Producer | Alexandros Bakos |
Production Manager | Felix Lind |
1st AD | Sofie Bällstav |
Director of Photography | Viktor Skogqvist |
Focus Puller | Jesper Wahlqvist |
2nd AC | Hugo Nilsson |
Gaffer | Samuel Gonzales |
Art Director | Pia Wallin |
Wardrobe | Mikaela Hållén |
Hair | Sandra Svensson |
Make-up | Johanna Nomiey |
Editor | Mikael Hallmans |
Colourist | Martin Steinberg |
VFX | Patrik Janson |
Label | Columbia Records |
Other credits | Best Boy. Felix Samuelsson Stedicam Operator. Nestor Salazar Key Grip. Dan Svan Fad. Alina Grön Assistant Set Designer. Julia Branting SFX. Svenska Stundgruppen Stunt Coordinator. Johan Lindqvist Stunt Assistant. Nicklas Hansson Titles. Peder Bergstrand PA. Julira Strandell & Johan Gustafsson Catering. Johanna I Köket. |
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