David Knight - 17th Sept 2019

Mats Udd plays it straight - well, almost - in this glossy performance video for Swedish singer Sarah Klang.

Just as the song Creamy Blue harks back to a golden age of country pop, Klang dons chiffon under studio lights and Udd pulls out the filters to recreate the look of a Kate Bush appearance on a light entertainment TV show in the '80s.

With a song played for full-on sincerity - Klang's style is not dissimilar to her friends First Aid Kit, who she has supported on tour - Udd's aims for pastiche without overplaying the comedy.

Credits

DirectorMats Udd
ProducerAlexandros Bakos
Production CompanySlutet är Nära
Director of PhotographyViktor Skogqvist
GafferMark Dexter
EditorMats Udd
ColouristViktor Skogqvist
Director's RepresentationSlutet är Nära
CommissionerJohan Calissendorff
LabelPangur Music

David Knight - 17th Sept 2019

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