First Aid Kit 'It's A Shame' by Mats Udd
David Knight - 13th Oct 2017
After making three videos, shooting live gigs and a documentary, it's been six years since Mats Udd last worked with First Aid Kit. Now he's marked their reunion with a real gem.
In side-by-side, stereoscopic vision, the Söderberg sisters take the same trip, walk the same streets, meet the same busking band, go bowling. But their experiences are very different: Johanna has a magical time; Klara has a total stinker.
All the time, they are both singing the track It's A Shame, in their unmistakeable harmonic style. W, where the Swedish folk-pop duo's video was premiered, reports that it was inspired by the movie Sliding Doors. And old video-heads may be drawn to remember the Gondry classic for Cibo Matto. But the fact that we're not looking at two identical Gwyneth types arguably adds a bit of controversy here.
Johanna is the 'pretty' sister, and she gets to glide through snowflakes; Klara does not have the same conventionally attractive looks, and she gets drenched. Would it work just as well if it was the other way around? Perhaps it's an idea that you could only do if you know your subjects very well, as Mats Udd does.
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David Knight - 13th Oct 2017
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Credits
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Production/Creative
- Director
- Mats Udd
- Producer
- Petra Krigström
- Production Company
- Slutet är Nära
- Executive Producer
- Alexandros Bakos
- Production Manager
- Cyndie Léa Vintilescu
Camera
- Director of Photography
- Viktor Skogqvist
- Focus Puller
- Jesper Wahlqvist
Lighting/Grip
- Gaffer
- Peter Övgård
Wardrobe
- Hair
- Sandra Svensson
- Make-up
- Mikaela Hållén
Editorial
- Editor
- Mikael Hallmans
Grading
- Colourist
- Martin Steinberg
VFX
Commission
- Commissioner
- Saul Levitz
- Label
- Columbia Records / Sony Music
Other credits
Coordinating Manager Cecilia Lundström Hägglund
SAD Therese Adela Petterson
Runner Kristin Möller
PA Alina Grön
PA Isabelle Santiago
PA Alice Lindén
Steadi Cam Operator Nèstor Salzar
Best Boy Oskar Lundh
Technical Assistant Hugo Nilsson
Stylist Mikaela Hållén
SFX Robin Blick & Mats Sonnesjö, Panorama.
Title Design Emy Storey
Video Commissioner Saul Levitz
Band
Sverrir Gudnason
Simon Gozzi
Sebastian Ring
Katja Ring
Helena Ljungman
Thanks To
Falsett Produktion
Dagsljus
Light In A Room
Bowl-o-rama
Årsta Klippotek
Kina-Li
Årsta Folketshus
BFR Åkeslund Nr1
Anna Bask
Matilda Sundell
David Knight - 13th Oct 2017