Gaffer

Toby Leary

Dir. Lx&nbsp;directs a slick performance promo for Unknown T featuring Knucks.&nbsp;The video for Right Hand blends dreamlike art direction with opulent locations and playful performances, creating an effervescent energy that bursts off the screen.&nbsp;Dir. Lx channels his frenetic, textural style into every scene of the video, jumping between narrative and conceptual snapshots with flair.&nbsp;

Emily Davies

Leah Abbott

Dir. Lx

Achille Patou

Lucky Light

Greatcoat Films

Quinn Titsworth

Ferencz Radnai

Sandra Spethmann

Simon Oxley

Micheal Newton

Oriane Playner

Nadym Benbakar

Antonin Rubagotti

Salome Carlsen

Daniel Afonso

Lamine Diakite

Stéphanie Villey

Vlad Barin

CHEAT

Lee Delves

Island Records

UK Rap

Unknown T ft Knucks 'Right Hand' by Dir. Lx

Unknown-T-Ft-Knucks-'Right-Hand'-by-Dir.lx

Charlie Sarsfield directs a surprisingly intense promo for Louis Tomlinson's comeback single.&nbsp;The pop-punk vibes of new track Out Of My System are visualised through fast-paced camerawork and saturated red lighting, with distorted frame rates and close-up&nbsp;angles&nbsp;to elevate the stylised concept.&nbsp;The enclosed location works perfectly as a contrast to the dynamism of the concept, with the frantic energy threatening to bubble over and spill through the walls.&nbsp;It's a thoroughly impactful way&nbsp;for Tomlinson to mark his return to action.&nbsp;

United Kingdom

Charlie Sarsfield

Mathias Gilay

Untold Studios

Faye Purcell

Massimo Fillipe

Mike Heath

Joe Munro

Tom Herring

Jonny Tully

Louis Tomlinson 'Out Of My System' by Charlie Sarsfield

Louis Tomlinson - Out Of My System (Official Video)

Dir. Lx directs a breezy promo for Knucks ft Ragz Originale.&nbsp;Interspersed with frenetic cutaways of city streets and snapshots of&nbsp;a romantic narrative, the slick visuals match the upbeat pace of the track, and visualise the themes in an engaging way.&nbsp;Cutting between high contrast black and white, and warm-toned colour palettes, the aesthetic is glossy yet intimate, and perfectly fits the concept.&nbsp;

Levile TV

Andrew Patrick

Ede Dugdale

Sylvie Briggs

Massimo Filippi

Joe Mutale

Danny Rumbelow 

Alex Kryszkiewicz

Robert Barlow

Eyaz Christy

Riccardo Garfalo

Deemy

Daniela Rotaru

Glassworks

Sean Matthews

Knucks ft Ragz Originale 'Far' by Dir. Lx

Knucks ft. Ragz Originale - Far (Official Music Video)

Thomas Davis and&nbsp;Willow Kayne turn London into a Hellish otherworld in this fabulously fun video for White City.&nbsp;This is the follow-up to Davis and Willow's collab on the sweet and energetic video for <a href="https://www.promonews.tv/videos/2022/05/09/willow-kayne-final-notice-thomas-davis/76288" target="_blank">Final Notice</a>. This one starts innocently enough too, as we follow a girl styled to look like a young Willow, experiencing several interactions - both good and bad - with local residents, which includes the real Willow&nbsp;roleplaying several different jobs.&nbsp;And then things take a weird turn: giant eyeballs, no less.&nbsp;begin to descend from tower blocks; the girl is served a rather Cronenbergian dish of delights at a café...&nbsp;things get distinctly topsy-turvy.&nbsp;And then the ending suggests a slightly Apocalyptic note, before returning to a sense of normality... Or has it?This is brilliant, knockabout&nbsp;work from the team. The tone is&nbsp;both playful and slightly unnerving, accentuated by a&nbsp;great use of visual effects.

Rumah Sakit (hati Mas)

Chris Anthony

Suzie Walsh

Willow Kayne

Thomas Davis

Jake River Parker

Las Bandas Be Brave

Common People Films

Michael Lewin

Ramy Dance

Aidan Brooks

Kitty Rajakulasingam

Devan Clarke

Eyyaz Chishty

Josh Higgings

Bronte Carter

Callum Pearson

Dominic Phipps

Company 3

Shivam Solanki

Yash Agrawal

Young Willow: Nellie Sykes

Sony Music

Willow Kayne 'White City' by Thomas Davis, Willow Kayne

Willow-Kayne-'White-City'-by-Thomas-Davis,willow-Kayne

Larry June explores London in Dir. Lx's dynamic promo for Private Valet.&nbsp;Shooting the American rapper against iconic London backdrops, Lx lends his trademark multi-format style to the visual, blending high quality live action, photography and vintage VHS aesthetics.&nbsp;June is as cool as they come, emanating&nbsp;laidback yet aspirational vibes, coasting around the city in a luxury supercar.

Athens Xenia

Dayo Moshood

Sachin Palmer

Haben Ghebrehiwet

Teoman Han

Mike Vega

Jake Loft

Kristiana Zhekova

Anthony Hensman 

Larry June 'Private Valet' by Dir. Lx

Larry June - Private Valet (Official Video)

Dir. Lx lends his slick directing style to Yung Filly's Day To Day, featuring Chip.&nbsp;Set in a grand, palatial building, the video is a showcase of laidback luxury, with punchy performances and captivating choreography.The cinematography matches the polished concept, utilising plenty of fluid camera movement and cinematic lighting.&nbsp;

Talent Talks

Df Division Agency

Jennaa Brandon

Athene Xenia

Danyal Deacon

Amara Rossell

Malaika Carr-haji

Nathan James Tetty

Hugo Holford

Ayokunle Delano

Marcus Albertson

Dan Huntley

Eyaz Chishty

Chelsea Bernard

Louis Lasa-tarbuck

Aaliyah Oke

Shemaliah Goulbourne

Leon Carlton

Sara Minhvu

Warner Records

Yung Filly ft Chip 'Day To Day' by Dir. Lx

Yung Filly - Day To Day Ft. Chip (Official Video)

Unknown T and Dir. Lx create their own gripping drama, with none other than Top Boy's Ashley Walters, for Who Said Drill's Dead, the Homerton rapper's storming defence of the drill scene.Walters effectively reprises the iconic role of Dushane from Top Boy in the video, holding court in his favourite café, as per the TV show. Unknown T enters his domain, and risks his safety with his relentless lyrical flow in the face of an impassive, but increasingly impressed&nbsp;Ashley.Then Unknown T is off, back to his ends and his own boys, for the last performance-based section of the video. Gripping stuff indeed. &nbsp;

Ashley Walters

Shereen May

Sam Fullerton

Evie Nairne

Flora Scott

Melissa Baugh

Ella Tysone

Sebastian Ziabka

Robert Chen

Grime

drill

Unknown T 'Who Said Drill’s Dead?' by Dir. Lx

Unknown T - Who said drill’s dead? (Freestyle)

Dir. Lx directs a breezy performance promo for Yung Filly.The video for Long Time focuses on high fashion looks and slick styling, and with the help of some splendid art direction, takes viewers around the world from the UK to Colombia.The loose narrative follows Filly through three dates with three different women, and in addition to the gorgeous cinematography, a sprinkling of VFX magic helps the visuals pop in a dreamlike fashion.&nbsp;

Kia Lee

Tayla

Mh’ya Mclean

Lucy May Miles

Nathan James Tettey

Massimo Fillipi

Rafael Ramirez

Marcus Albertsen

Nathalie Zangi

Angelica Wolanska

Jessica Mcquaid

Glassworks VFX

Abigail Daniels

Yung Filly 'Long Time' by Dir. Lx

Yung-Filly--'Long-Time-By-Dir.-Lx-'-by-Dir.lx

Dir. Lx's third video for Knucks' new album Alpha Place is a slick, stylish, movie-referencing&nbsp;affair for the track Die Hard - featuring Stormzy.Not surprisingly considering its title, the video pays homage to the classic Bruce Willis-starring actioner - with Knucks donning a singlet to crawl through an air vent. But there are nods to a few other cult&nbsp;movies besides - including American Psycho, Bad Boys and Seven.[imgtoken data:1]Lx utilizes numerous toys in his mission to create a sophisticated visual for this excellent track, and ultimately this is a great showcase for the easy charisma and charm of both featured artists. Knucks and Stormzy look cool, calm and collected throughout.But the video does finish&nbsp;on a poignant note, with a visual tribute to the late Jamal Edwards, founder of SBTV and music entrepreneur who died in February, aged just 31. He was such an important figure to a lot of people, including Knucks and Stormzy - and also to&nbsp;Lx, who began his career at SBTV, where he met some of the artists that have become key collaborators in his career to date.&nbsp;&nbsp;&nbsp;

Klint

Daisy Deane

Kayode

Mark Henry

Sandy Abuah

Adrian Greenfield

Joshua Higgins

Dami Oladimeji

True Tribe

Anthony Hensman

Knucks ft Stormzy 'Die Hard' by Dir. Lx

Knucks-Ft.-Stormzy--'Die-Hard'-by-Dir.-Lx

Dir. Lx directs a gripping promo for Knucks, the first chapter in a trilogy of videos between the director and artist.&nbsp;The video for Leon The Professional - which takes its name from Luc Besson's classic 1994 movie&nbsp;- tells the story&nbsp;of a young hitman making a name for himself, whilst&nbsp;a case is being built against him.Throughout the course of the video we watch time run out for Leon, ultimately leading to a bloody confrontation with the officer tracking him.The enigmatic vignettes feature a blend of fiction and documentary aesthetics, which lend&nbsp;a sense of realism and raw energy to the concept.&nbsp;The chase scenes create a feeling of unease, balanced with a quick-cut edit that keeps up the tension and excitement throughout.&nbsp;

Meena Joseph

Yan Murwaski

Danny Rumbelow

Knucks 'Leon The Professional' by Dir. Lx

Knucks-'Leon-The-Professional-By-Dir.lx-'-by-Dir.lx

The second&nbsp;of a trilogy of videos by Dir. Lx for Knucks is a dive into his and co-star SL's lives on their respective London estates, told partly in split-screen.In each case, Knucks and SL's journeys through their homeground mirror each other, with Lx matching&nbsp;the fast flow of their performances through the motion of the camera&nbsp;and a superb edit, together with the split-screen device.Lx also introduces a narrative aspect to the performance, and with his trademark use of stills and titles, this adds to another level to proceedings. It takes you right to the heart of the action.

Hoagy Hickson

Devan Clarke-Sheward

Johnny Thorpe

Helena Milena

Knucks ft SL 'Nice & Good' by Dir. Lx

Knucks-Ft-Sl--'Nice-&-Good-'-by-Dir.lx

DC has a paranoid mind in Dir. Lx's fourth collaboration with the artist.&nbsp;The video for Paro(noia) builds upon the suspicious themes of the track, presenting DC in a series of vignettes, weighed down by a lingering sense of danger.&nbsp;Glitchy edit effects and an out-of-body perspective elevate the minacious vibes, and eagle-eyed viewers may notice the hoodie DC wears - displaying the quote "Only the Paranoid Survive" - which was first introduced in <a href="https://www.promonews.tv/videos/2020/05/21/dc-neighbourhood-dir-lx/64919">2020's Neighbourhood.&nbsp;</a>Brilliant work with a fresh aesthetic, and standout performances from the artist and the supporting cast.&nbsp;

Ellis Fox

Kareem Adeshina

Michael Moore

Denis Yildiz

Nevzat Altinisik

Eliot Morris

Sam Hardy

Chris Bell

Creep Post

Yvonne Newman

Patricia Odje

Hip Hop

DC 'Paro(noia)' by Dir. Lx

Dc-'Paro(noia)'-by-Dir.-Lx

An unlikely protagonist gets the release we're all yearning for, in Thomas Davis' action-packed promo for NOISY's Young Dumb.&nbsp;Having established a relationship with the group on a number of previous videos, Davis takes a more narrative direction with this one, which follows an old man making the most of a post-lockdown world.&nbsp;From choreography in the street to smoking a joint and ending up at a packed club, the man - brilliantly played by&nbsp;Andrew Norman - embodies our collective fantasies of getting out and finally being able to live life to the full again, and Davis heightens this fantasy through a stylish and invigorated lens.&nbsp;Paying homage to iconic 90's videos whilst being simultaneously imbued with a contemporary aesthetic, it's a spectacular watch, and possibly Davis' best video yet for the NOISY boys.&nbsp;[imgtoken data:1]THOMAS DAVIS:<blockquote>I wanted to make a video that was flamboyant and memorable.</blockquote>“I’m always buzzing to be working with NOISY. We’ve developed a really close friendship over the past two&nbsp;years or so. I think YOUNG DUMB is the 5th or 6th Music Video I’ve made for these guys now. These boys always write absolute belters of tunes. This one especially, I felt like the video really needed to represent the current climate in the world, but in an outrageous way. Life is to short to give a fuck sometimes, so you’ve just gotta let go. Even if you are getting old."To be honest, I’m not sure how the idea for this video came around. It all sorta just clicked in place. I had recycled a few scenes from other videos that I had pitched in the past year, but they never got commissioned. Like the toilet scene with the water bottle, that was part of another pitch that wasn’t as successful. So I guess this video was full of ideas that I had in the tank, all combined together with new ideas making this a film that I am super proud of.[imgtoken data:2]"I really just wanted to make a video that was flamboyant and memorable. I'm so into early 90’s videos, that don't really care too much. I think a lot of what we are seeing today is very oversaturated and not always true to life. It’s always about trying to make someone look cool, whereas in this video, for me it was about being taken on this journey with the old man, and living the day and night in the same moment as he does. Hopefully making you laugh a coupla’ times, or throughout."I always wanna big up Common People Films, who trust me with my silly ideas on tight deadlines and somewhat tight budgets. We always deliver, it’s how we roll! My producer and best mate Jake Parker, always puts the extra leg work in to help make these ideas come to life. Wouldn’t be possible to do the things that I do without the solid team that I have around me.”[imgtoken data:3]Ramy Dance (EP):“We immediately loved this treatment when Tommy wrote it. It had a slight nod towards Fatboy Slim's&nbsp;Weapons of Choice&nbsp;video which of course is a classic. We felt it also echoed what so many are feeling at the moment."As a society we just wanna release, get back to “normal” and party again (if you’re not too old :) Tommy and the crew really captured that youthful energy in this video. It was a long day and Andrew, our lead actor, was an absolute superstar. He was dancing and running about East London for 14 hours straight without a single complaint, HERO! "As ever the NOISY boys, MGMT and Island were brilliant to work with and a massive thanks to the (tested) crowd who showed up and gave it everything in the club!”

Toby Leary

Gaffer

Videos featuring Toby Leary

2023 (1)

2022 (10)

2021 (6)

2020 (1)

2019 (5)

2017 (2)

2016 (1)

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